Brand Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2019 BRONZE
The Crew 2
It's hard to launch a new racing-game when the segment is in decline and the two market leaders are planning to launch a new iteration at the same time. That's why for Ubisoft's The Crew2 we decided to focus on pre-launching the game by making its beta version appealing to players month before its actual launch.To make it happen we partner with Red Bull to create "Face Your Ride", a contest that turned the beta of the game into the most spectacular experience ever provided by a videogame
Brand:
The Crew - Ubisoft
Client:
UBISOFT
Agency:
Proximity BBDO Paris
Language:
English
2019 BRONZE
Levi's®「Brand remodeling Triple victory 」
The brand looks for a resonance medium-music that is associated with young consumers. The medium is also an element living in the DNA of Levi's® brand. Sound is life, music is also a window to capture consumer sentiment. Levi's® through music cure consumers and build brand image. Therefore, we use large platforms and musicians to reach the young group through large horizontal range; Deepen the topical traffic IDOL, and vertically export the brand spirit; Finally, unite the icon that best fits the spirit of Levi's® to strengthen the brand image.
Brand:
Levi's®
Client:
Li Hui Commercial (Shanghai) Co., Ltd.
Agency:
arkr Group
Language:
Mandarin
FINALISTS
McDonald's
Deals so distracting they were unskippable
Poker
Influencers' Friends
Poker
Extintos, la serie para salvar la amistad
