Brand Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2023 GOLD

Lea — a referee fighting period stigmas.

To increase Intimus®’s leadership, the communication faced the challenge of incrementing a highly competitive business, overcoming low levels of differentiation among competitors and connection with consumers. However, the objective’s boldness paid off in terms of results: the short film “Lea” reached more than 65% more impressions, 41% more visualizations and 53% more clicks than originally anticipated and, although Intimus® didn't sponsor the championship, “Lea” became the World Cup’s second most viewed campaign on YouTube, which contributed to favor brand’s leadership by growing business volume and value, and all equity dimensions.

Brand: Intimus®
Client: Kimberly Clark (
Agency: Ogilvy Brasil
Language: English

2023 GOLD

El Viaje

Esta es la historia de cómo el relato de una niña, visibilizó la verdadera causa de muerte del cáncer infantil en Ecuador: ser pobre y vivir lejos del hospital.“El Viaje”, un cortometraje que empezó en el cine y continuó en la vida real, consiguió que periodistas no solo vean, sino que experimenten, el mismo recorrido que hacen los niños a diario.Amplificando orgánicamente el mensaje en los medios, instalando el rol de la Fundación y consiguiendo en solo 2 meses USD$180K, que no habían logrado recaudar en 4 años.

Brand: Fundación Casa Ronald McDonald
Client: Fundación Casa Ronald McDonald Ecuador
Agency: Paradais DDB
Language: Spanish

2023 SILVER

The Last Performance

New Zealand is one of the most under-insured countries in the world for life insurance. To tackle this, we partnered up with NZ’s most popular ‘murder mystery’ TV show – The Brokenwood Mysteries. In an partnership that pushed the boundaries of what was possible with a media integration, we brought the murdered characters back from the dead for one last performance that challenged Kiwis to rethink preconceptions around life insurance. This inventive use of television, captured the attention of NZ and got the nation more interested in life insurance.

Brand: Partners Life
Client: Partners Life
Agency: Special Auckland
Language:

FINALISTS

McDonald's Deals so distracting they were unskippable

Poker Influencers' Friends

Poker Extintos, la serie para salvar la amistad