Fast Moving Consumer Goods (FMCG)
Febreze Noseblind is not a campaign, but a contagious idea that proved the strength of its insight by opening the minds and noses of our target group and reviving a weakened Febreze business in UK and Ireland. Clever and relevant, Noseblind not only stopped a declining sales trend but led to a staggering recovery. Value share grew by 23.4% _twice the objective_ volume by 8.1%. And household penetration by a healthy 15%. Consumers loved it - communication scored significantly better on uniqueness and engagement. Breathe Happy _ again.
- Brand: Febreze
- Client: Procter & Gamble International Operations S.A.
- Agency: Grey Dusseldorf GmbH
To shift perceptions from a nice little cheese to a cool healthy snack, and increase sales across Europe, Mini Babybel needed to convince mothers on naturality and engage kids aged 8-12 yo on fun. Mini Babybels unique personality was embodied through an exciting creative platform: the Supercheese campaign resonated with kids and mums audiences, turning the 98% of milk into a superpower and the red wax into an endeless source of entertainment. The campaign delivered growth in all European countries and naturality and funs perception improved among our targets.
- Brand: Babybel
- Client: Bel
- Agency: Y&R Paris