Effie Worldwide

Fast Moving Consumer Goods (FMCG)

FILTER BY:

PROGRAM

2016_eu_2016_1010_hero_1
Video
Pdf

WYGS Noseblind

Febreze Noseblind is not a campaign, but a contagious idea that proved the strength of its insight by opening the minds and noses of our target group and reviving a weakened Febreze business in UK and Ireland. Clever and relevant, –Noseblind” not only stopped a declining sales trend but led to a staggering recovery. Value share grew by 23.4% _twice the objective_ volume by 8.1%. And household penetration by a healthy 15%. Consumers loved it - communication scored significantly better on uniqueness and engagement. Breathe Happy _ again.

  • Brand: Febreze
  • Client: Procter & Gamble International Operations S.A.
  • Agency: Grey DuŸsseldorf GmbH
2016_eu_2016_1003_hero_1
Video
Pdf

Mini Babybel

To shift perceptions from a nice little cheese to a cool healthy snack, and increase sales across Europe, Mini Babybel needed to convince mothers on naturality and engage kids aged 8-12 yo on fun. Mini Babybels unique personality was embodied through an exciting creative platform: the –Supercheese” campaign resonated with kids and mums audiences, turning the –98% of milk” into a superpower and the red wax into an endeless source of entertainment. The campaign delivered growth in all European countries and naturality and funs perception improved among our targets.

  • Brand: Babybel
  • Client: Bel
  • Agency: Y&R Paris
2016_eu_2016_1041_hero_1 Sanex Sanex advanced
KEYWORD
ADVANCED SEARCH ▼

Questions?

To browse winners in this category from previous years