Commerce & Shopper: Challenger Brand Solutions
This is an award for smaller, new, or emerging brands making inroads against big, established leaders.
FILTER BY:
PROGRAM
2017 GOLD
The Baby Stroller Test-Ride by Contours
Contours is a small brand in the premium stroller category that was able to turn a minimal budget and powerful insight into an effective never-been-done-before solution. "The Baby Stroller Test-Ride" lets parents experience first-hand what their babies can't describe. We created an in-store product demonstration and compelling social content to influence more stroller shoppers online, where they research and share.
Brand:
Contours
Client:
Kolcraft
Agency:
FCB/RED
Language:
English
FINALISTS
AAA (American Automobile Association)/ACG (Auto Club Group)
Expect Something More From AAA, The Auto Club Group
Wasa
Savor the 25th Hour with Wasa
Mondelēz International
Timeless Holiday Favorites by HONEY MAID & NILLA - Kroger
