New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2023 BRONZE

Something Will Come Up For Sure

Vodafone uses its 5G network and its compelling technology potential to create a service that helps Salvamont keep safe more and more people on the mountain.

Brand: Otoplus
Client: Letgo
Agency: TBWA Istanbul
Language: English

2023 BRONZE

Nuevo Polo. Volkswagen de vuelta al liderazgo de los hatchbacks

Incluso con la obligatoria retirada del Gol, Volkswagen recuperó su posición de liderazgo, reposicionando al estigmatizado Polo, que saltó del puesto 14 para consolidarse como el 'automóvil más vendido' en su categoría y en Brasil. ¿Cómo? Más que simplemente presentar un automóvil con innovaciones, propusimos una nueva visión de la categoría y del Polo: ¡ni Popular(categoría), ni Top(Polo), el Nuevo Polo es POP! Diverso y democrático. No solo otro hatch, sino más bien “el nuevo Volkswagen de tu vida”, con versiones para los deseos y necesidades más diversos.

Brand: Volkswagen - Nuevo Polo
Client: Volkswagen do Brasil
Agency: Almap BBDO
Language: Spanish

2023 BRONZE

Melts are not for sharing

With the rise of individual consumption amongst the youth, Pizza Hut’s business was under threat. We needed to enter the solo-consumption space and compete against well-established players: KFC and McDonald’s. Pizza Hut launched a non-pizza innovation, Melts: a disruptive product that needed disruptive communications. We created an ‘anti-sharing’ movement, that went against social norms to appeal to the young generation’s need to do things their own way. A bold approach that protected Pizza Hut’s business, won the hearts and minds of youth and threatened the biggest players in the category.

Brand: Pizza Hut
Client: Pizza Hut
Agency: Publicis Groupe - Publicis Middle East
Language: English

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered