New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.

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The first ryazhenka for kids

Children should have everything their own, ryazhenka should also be their own, made only for them. “Agusha” brand takes care of children's health and launch the first baby ryazhenka, specially designed for children. Ryazhenka has a classic “melted” taste and is suitable for children from 8 months. But we went even further and developed a product with strawberry and blueberry puree which babies love: unique flavors for ryazhenka on the market.


Brand: Agusha
Client: PepsiCo Holdings LLC
Agency: Rodnaya Rech
Language: English, Russian

Evotor Smart Terminals Start Up for a New Audience

Evotor offers smart terminals with a cloud apps store since 2016. In 2018, the online cash register was made mandatory for trade and catering small businesses, previously exempted from using cash registers. To earn the loyalty of potential customers with minimal product knowledge, we launched a digital campaign based on audience buying and consistent communication. The task was 100% successful: entrepreneurs came to the sales points with a specific request for the Evotor terminal, and we showed the fastest growth in the market, just within 4 months 185 thousand devices have been sold — 19% of the total market size.


Brand: Evotor
Client: Evotor
Agency: JAMI
Language: English, Russian

Cover for their Overconfidence


Brand: RACV
Client: RACV
Agency: CHE Proximity
Language: English

2020_ch_2020_e-86-514_hero_1 Erstes Bärenschutzzentrum der Schweiz – Verbindung von nachhaltigem Tierschutz & innovativem Tourismus Arosa Bärenland
2019_au_2019_067_hero_1 The Heart Foundation Australia Australia's worst serial killer
2019_co_2019_e-420-558_hero_1 El lanzamiento que nunca fue El Lanzamiento Que Nunca Fue
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