Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
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2018 SILVER
2018 SILVER
Hybridizing Toyota sales.
Even though hybrid vehicles are the future of automobiles and Toyota, we don’t remain passive. We used infomercials to debunk hybrid myths and replace them with hybrid advantages. The future has become the present: campaign led to 50% increase in hybrid sales (3 out of 10 cars) and we the end up 2017 year with 70% growth of hybrid cars.
Brand:
Toyota
Client:
Toyota Motor Poland
Agency:
Starcom
FINALISTS
Dodge
Domestic. Not Domesticated
Chevrolet
Beat it!
Chevrolet
Choose Forward
