Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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Datsun redi-GO - India's First Car Election Campaign.


Brand: Datsun redi-GO
Client: Nissan Motor India Pvt. Limited
Agency: TBWA \ India

Share The Love

Every holiday season, Subaru faces a conundrum: how to compete for sales while every other auto manufacturer spends millions on incentives? The answer? Sell love, not the car. Subaru donates $250 to charity for every vehicle purchased during its Share the Love event. It’s a new thought in the automotive space: instead of more money in our pocket, put it in the pocket of those who need it most. Another radical thought? Don’t include a single vehicle in the advertising.  The result was the largest sales month in company history.


Brand: Subaru of America
Client: Subaru of America
Agency: Carmichael Lynch

THE WARRIOR TRUCK


Brand: Tata Xenon Yhoda
Client: Tata Motors Limited
Agency: Rediffusion Dentsu Young & Rubicam Pvt. Ltd.

2018_na_2018_e-3258-014_hero_1 Dodge Domestic. Not Domesticated
2018_in_2018_28_hero_1 Bajaj Dominar Haathi Mat Paalo (Don't buy a white elephant)
2018_in_2018_30_hero_1 Tata Hexa How a mass car brand successfully launched a premium SUV?
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