Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2021 SILVER

Hyundai Sonata “Smaht Pahk”

Amid a declining midsize sedan segment, Hyundai needed to launch their all-new Sonata while making in-roads on profitability and share. We saw an opportunity to move beyond the quality, dependability and reliability that drives the category and make technology the star with Sonata’s class-exclusive Remote Smart Parking Assist. By simplifying the feature to “Smart Park” and adding a memorable, heavy Boston accent, “Smaht Pahk” was a wicked powerful way to drive recall, search and ultimately, profitable market share gains.

Brand: Hyundai Motor America
Client: Hyundai Motor America
Agency: INNOCEAN USA
Language: English

2019 GOLD

Atraxión Total

Atraxión Total, un reality show creado para dar a conocer y generar interacción con Chevrolet Trax; invitaba al target a enamorar a la Trax con la posibilidad de salir montado en ella. Una manera muy distinta de promocionar un vehículo pero que resultó altamente efectiva y costo-eficiente.Las ventas fueron tales que se vendió todo el inventario de su modelo más popular.

Brand: Chevrolet Trax
Client: Santo Domingo Motors
Agency: Ogilvy
Language: Spanish

2019 SILVER

Range Rover Sport Dragon Challenge

As US demand for SUVs has accelerated, the mainstream luxury players (Mercedes-Benz, BMW, Audi, Lexus, Porsche) were claiming the same story of capability that Range Rover pioneered - and doing it with the backing of far greater sales volume and share of voice. The breakthrough campaign that resulted, Dragon Challenge, reasserted why Range Rover Sport remains untouchable as the pinnacle of this segment: Increased test drive submissions by 96.1%, increased loyalty 16.1 points to the highest level in two years, and had the best sales month in brand history.

Brand: Land Rover
Client: Jaguar Land Rover
Agency: Spark44
Language: English