Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
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2018 SILVER
2018 SILVER
Share The Love
Every holiday season, Subaru faces a conundrum: how to compete for sales while every other auto manufacturer spends millions on incentives? The answer? Sell love, not the car. Subaru donates $250 to charity for every vehicle purchased during its Share the Love event. It’s a new thought in the automotive space: instead of more money in our pocket, put it in the pocket of those who need it most. Another radical thought? Don’t include a single vehicle in the advertising. The result was the largest sales month in company history.
Brand:
Subaru of America
Client:
Subaru of America
Agency:
Carmichael Lynch
FINALISTS
Dodge
Domestic. Not Domesticated
Bajaj Dominar
Haathi Mat Paalo (Don't buy a white elephant)
Tata Hexa
How a mass car brand successfully launched a premium SUV?
