Cars, trucks, motorcycles, both brand and model advertising.
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PROGRAM
2018 SILVER
Datsun redi-GO - India's First Car Election Campaign.
Brand:
Datsun redi-GO
Client:
Nissan Motor India Pvt. Limited
Agency:
TBWA \ India
2018 SILVER
Share The Love
Every holiday season, Subaru faces a conundrum: how to compete for sales while every other auto manufacturer spends millions on incentives?
The answer? Sell love, not the car.
Subaru donates $250 to charity for every vehicle purchased during its Share the Love event. It’s a new thought in the automotive space: instead of more money in our pocket, put it in the pocket of those who need it most.
Another radical thought? Don’t include a single vehicle in the advertising.
The result was the largest sales month in company history.
Brand:
Subaru of America
Client:
Subaru of America
Agency:
Carmichael Lynch
2018 BRONZE
CEAT IT HELPS - PUTTING SAFETY FIRST
Brand:
CEAT
Client:
Ceat Limited
Agency:
Ogilvy & Mather Group, India
FINALISTS
Bajaj DominarHaathi Mat Paalo (Don't buy a white elephant)
Bajaj Dominar
Haathi Mat Paalo (Don't buy a white elephant)
TVS SCOOTY ZEST
HIMALAYAN HIGHS
Bajaj Avenger
The Liberation World