Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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1993 BRONZE

Texas Suburban Launch

Brand: Chevrolet Suburban
Client: Chevrolet Motor Division
Agency: Lintas: Campbell-Ewald
Language: English

1990 GOLD

Four-Door Sports Car

The sedan segment was becoming increasingly important to Nissan. In 1989, the new Maxima, Nissan's sedan flagship, faced intense competition and inferior product imagery based on the past model. The creative strategy repositioned the Maxima by differentiating it as a world class sedan that satisfies your performance wants and 4-door needs. Presenting the Maxima as the "4-Door Sports Car" satisfied consumer's emotional desire for a sports car combined with their practical need for a sedan.

Brand: Maxima
Client: Nissan Motor Corp.
Agency: Chiat/Day/Mojo Inc. Advertising
Language: English