Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
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2023 GOLD
Acura Type S Launch Campaign—”Chiaki’s Journey”
“Chiaki’s Journey,” a four-part anime series, challenged the conventions of excessive sheet metal and horsepower one-upmanship in the premium performance auto category. Leveraging Acura’s unique Japanese heritage, the campaign captured consumers’ imaginations and delivered results throughout the marketing ecosystem. TypeS Awareness +10% pointsTypeS Favorability +6% pointsCampaign Appeal/Salience/Persuasion > 90%Increased Qualified Shopping Activity +29%TLX TypeS mix = 22%MDX TypeS mix = 42% It was also a halo for Acura with brand consideration improving 14% points in Q1 2022.
Brand:
Acura
Client:
American Honda Motor Company
Agency:
MullenLowe US
Language:
English
2023 SILVER
VOLKSWAGEN 70 AÑOS. Un encuentro de generaciones que devolvió la marca al futuro y al corazón de los brasileños.
Volkswagen se reconectó con la emoción de los brasileños y logró el mayor engagement orgánico en 48 horas en la historia de Brasil al utilizar la tecnología para unir a madre e hija en un dueto histórico. ¦ Volkswagen se reconectó con la emoción de los brasileños y logró el mayor engagement orgánico en 48 horas en la historia de Brasil al utilizar la tecnología para unir a madre e hija en un dueto histórico.
Brand:
Volkswagen- 70
Client:
Volkswagen do Brasil
Agency:
Almap BBDO
Language:
Spanish
2023 SILVER
Scary Fast
To unveil Ford's first-ever F-150 Raptor R, we created an “R-rated” campaign that revealed the truck-- not like a typical launch film-- but instead through a short horror film, called "SCARY FAST." We wanted to grab people’s attention by triggering the fear they’d feel driving a Raptor R.
Brand:
Ford Raptor R
Client:
Ford Motor Company
Agency:
Wieden & Kennedy NY
Language:
English
FINALISTS
FORD BRONCO
RODEO CITY
Chrysler
#VanLife for #RealLife
Hyundai Motor America
IONIQ 5 "Evolves" EV
