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Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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Acura Type S Launch Campaign—”Chiaki’s Journey”

“Chiaki’s Journey,” a four-part anime series, challenged the conventions of excessive sheet metal and horsepower one-upmanship in the premium performance auto category. Leveraging Acura’s unique Japanese heritage, the campaign captured consumers’ imaginations and delivered results throughout the marketing ecosystem. TypeS Awareness +10% pointsTypeS Favorability +6% pointsCampaign Appeal/Salience/Persuasion > 90%Increased Qualified Shopping Activity +29%TLX TypeS mix = 22%MDX TypeS mix = 42% It was also a halo for Acura with brand consideration improving 14% points in Q1 2022.


Brand: Acura
Client: American Honda Motor Company
Agency: MullenLowe US
Language: English

VOLKSWAGEN 70 AÑOS. Un encuentro de generaciones que devolvió la marca al futuro y al corazón de los brasileños.

Volkswagen se reconectó con la emoción de los brasileños y logró el mayor engagement orgánico en 48 horas en la historia de Brasil al utilizar la tecnología para unir a madre e hija en un dueto histórico. ¦ Volkswagen se reconectó con la emoción de los brasileños y logró el mayor engagement orgánico en 48 horas en la historia de Brasil al utilizar la tecnología para unir a madre e hija en un dueto histórico.


Brand: Volkswagen- 70
Client: Volkswagen do Brasil
Agency: Almap BBDO
Language: Spanish

Scary Fast

To unveil Ford's first-ever F-150 Raptor R, we created an “R-rated” campaign that revealed the truck-- not like a typical launch film-- but instead through a short horror film, called "SCARY FAST." We wanted to grab people’s attention by triggering the fear they’d feel driving a Raptor R.


Brand: Ford Raptor R
Client: Ford Motor Company
Agency: Wieden & Kennedy NY
Language: English

2023_la_2023_e-3567-149_hero_1 FORD BRONCO RODEO CITY
2023_us_2023_e-8041-455_hero_1 Chrysler #VanLife for #RealLife
2023_us_2023_e-7855-680_hero_1 Hyundai Motor America IONIQ 5 "Evolves" EV
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