Food

Fresh, packaged and frozen foods both regular and diet/light.

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2019 GOLD

Bonduelle grew into olives

How to tell about the brand in a new way, keeping it recognizable? How to outrun competitors, if your range is 10 times narrower? How to explain people that Bonduelle is not only corn and peas, but also olives?.. We took a strong insight, added brand cues to the experimental visual solution and served to the target audience at the height of the season. Following the campaign, Bonduelle became the most recognizable brand in “Olives” and entered the top 3 in the category. We turned the consumer consciousness, formed over decades, in 1 month. Did you grow into such efficiency?

Brand: Bonduelle
Client: Bonduelle
Agency: OKEAN.MOSCOW

2019 GOLD

Huevos Gallina Feliz

¿Qué es la felicidad para una GALLINA FELIZ? Es ser: La marca comercial premium líder del mercado con más de 25 millones de huevos vendidos durante el 2018, frente a marcas que cuestan hasta el 55% menos y con crecimientos mayores sobre ellas de más del 60%,lograr incrementar ventas en el canal tradicional donde predominan las marcas blancas con un 23,9%, crecer su recordación un 60% y ademásser una marca notoria reconocida por los consumidores colombianos.

Brand: UNA HISTORIA FELIZ DE PRINCIPIO A FIN
Client: Huevos Santa Reyes SAS
Agency: GREY COLOMBIA S.A

2019 GOLD

Lays & Pyaterochka employed Olga Buzova

Every autumn, crisps face low season. In response, Lay’s in exclusive partnership with “Pyaterochka” turned a limited-edition launch into a blockbuster with the whole country watching. The leading star Olga Buzova had tried herself in so many projects, yet hadn’t worked anywhere full-time. So we offered her a job at “Pyaterochka” to help us launch 2 exclusive Lay’s flavours! As a result, the 8-week new product volume was sold out in 2weeks, Lay’s reached sales growth +50% vs. last year, record-traffic (+103% clicks & +223% site visits) and buzz among the young audience.

Brand: Lay's
Client: Frito Ley Manufacturing LLC
Agency: BBDO Moscow