Effie Worldwide

Packaged Food

Packaged and frozen foods both regular and diet/light.

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Lumberjacks Eat Moore

After a decade without investment Dinty Moore Stew had lost relevance with both its core target and retailers. Sales had declined by almost 50%. Leveraging insights from "blue-collar" working-man's culture and taking advantage of a pop-culture fashion trend, the brand re-claimed recognition as the real working man’s meal. Successfully bringing back lapsed users and reversing 10-year declines with a +18% increase in volume sales and +36% dollar sales lift and 16% increase in household penetration. All with a budget of just $1.1MM.

  • Brand: Dinty Moore® Stew
  • Client: Hormel Foods Corporation
  • Agency: BBDO Minneapolis
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Video

Breakup with Junk

  • Brand: Saffola Masala Oats
  • Client: Marico Limited
  • Agency: McCann Worldgroup India
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Stand up for your heart

  • Brand: Saffola
  • Client: Marico Limited
  • Agency: McCann Worldgroup India
2017_si_2017_03_hero_1 Zelene Doline Communication of autochthonous semi-hard cheeses Zelene Doline
2017_hr_2017_07_hero_1 Argeta How Do You Like Yours?
Blog_image Paneton D'Onofrio Paneton D'Onofrio: A Place On My Table
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