Packaged and frozen foods both regular and diet/light.
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PROGRAM
2018 GOLD
Lumberjacks Eat Moore
After a decade without investment Dinty Moore Stew had lost relevance with both its core target and retailers. Sales had declined by almost 50%. Leveraging insights from "blue-collar" working-man's culture and taking advantage of a pop-culture fashion trend, the brand re-claimed recognition as the real working man’s meal. Successfully bringing back lapsed users and reversing 10-year declines with a +18% increase in volume sales and +36% dollar sales lift and 16% increase in household penetration. All with a budget of just $1.1MM.
Brand:
Dinty Moore® Stew
Client:
Hormel Foods Corporation
Agency:
BBDO Minneapolis
2018 SILVER
Breakup with Junk
Brand:
Saffola Masala Oats
Client:
Marico Limited
Agency:
McCann Worldgroup India
2018 BRONZE
Stand up for your heart
Brand:
Saffola
Client:
Marico Limited
Agency:
McCann Worldgroup India
FINALISTS
Zelene DolineCommunication of autochthonous semi-hard cheeses Zelene Doline
ArgetaHow Do You Like Yours?
Paneton D'OnofrioPaneton D'Onofrio: A Place On My Table
Zelene Doline
Communication of autochthonous semi-hard cheeses Zelene Doline
Argeta
How Do You Like Yours?
Paneton D'Onofrio
Paneton D'Onofrio: A Place On My Table