Packaged and frozen foods both regular and diet/light.
Lumberjacks Eat Moore
After a decade without investment Dinty Moore Stew had lost relevance with both its core target and retailers. Sales had declined by almost 50%. Leveraging insights from "blue-collar" working-man's culture and taking advantage of a pop-culture fashion trend, the brand re-claimed recognition as the real working man’s meal. Successfully bringing back lapsed users and reversing 10-year declines with a +18% increase in volume sales and +36% dollar sales lift and 16% increase in household penetration. All with a budget of just $1.1MM.
Brand: Dinty Moore® Stew
Client: Hormel Foods Corporation
Agency: BBDO Minneapolis
Together with client we changed the perception of JBB Bałdyga! We went for family; for being local; but most imploringly – we highlighted from where the brand is – Kurpie area! We took what is special about JBB brand and created “Kurpiodobre!” platform, tapping into emerging consumer trends. Apart from traditional media, we strongly invested in digital. Thanks to this campaign we managed to achieve spectacular growth, both in terms of sales, as well as in terms of all image attributes and pushed JBB on new routes for the future.
Brand: JBB Baldyga
Client: JBB Baldyga