Packaged Food

Packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

Lumberjacks Eat Moore

After a decade without investment Dinty Moore Stew had lost relevance with both its core target and retailers. Sales had declined by almost 50%. Leveraging insights from "blue-collar" working-man's culture and taking advantage of a pop-culture fashion trend, the brand re-claimed recognition as the real working man’s meal. Successfully bringing back lapsed users and reversing 10-year declines with a +18% increase in volume sales and +36% dollar sales lift and 16% increase in household penetration. All with a budget of just $1.1MM.


Brand: Dinty Moore® Stew
Client: Hormel Foods Corporation
Agency: BBDO Minneapolis

Breakup with Junk


Brand: Saffola Masala Oats
Client: Marico Limited
Agency: McCann Worldgroup India

The Marmite Gene Project

We've always known you either love or hate Marmite, but for the first time we asked why.The Marmite Gene Project breathed fresh life into an iconic, but faltering, British brand.Along the way, it unlocked the genome for truly modern communications, through its innovative combination of earned, owned and paid media.


Brand: Marmite
Client: Unilever
Agency: adam&eveDDB

2018_uk_2018_e-238-366_hero_1 Skittles Breaking conventions with Pride
2017_ap_2017_sp-fd008_hero_1 Dolmio Dolmio Pepper Hacker
2017_ap_2017_sp-fd024_hero_1 Lay's Pass A Smile
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years