Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2023 GOLD
Trapped in the '90s
By consistently investing in Kevin for 6 years, and not being seduced by the desire for novelty and innovation, Aldi took on the established giants John Lewis and Coca Cola to become the UK’s most effective and favourite Christmas advertising. Kevin was declared ‘The Nation’s Favourite Christmas Ad’ in 2020, and again in 2021, even surpassing the iconic ‘Coke Truck’. Most importantly Kevin helped to deliver a 6-year value share growth of 54%, £618m in incremental revenue and an overall ROMI of 241%. Not bad for a humble vegetable.
Brand:
Home furniture & Decoration
Client:
IKEA
Agency:
McCann Spain
Language:
English
2023 GOLD
NEW IS FOR NOW. SMART IS FOREVER.
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defence of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, $8.2M were raised to help Ukraine.
Brand:
Flip Romania
Client:
Flip Technologies SRL
Agency:
Jam Session Agency
Language:
English
2023 SILVER
Atentos a la jugada: Amazon vende de todo.
Amazon era poco recordada y poco asociada con su amplia variedad de productos. Para revertirlo, nos aproximamos de la cultura local y patrocinamos el principal campeonato de fútbol brasileño. Con una diferencia: hackeamos el formato estandarizado y rígido usado por los otros patrocinadores. Usando inteligencia creativa y de datos, desarrollamos anuncios que interactuaban en tiempo real de forma contextualizada con las jugadas. En un mercado con competencia fuertemente establecida, Amazon llamó la atención, se convirtió en Top-of-Mind y alcanzó al líder en la percepción de “amplia variedad de productos”.
Brand:
Amazon
Client:
Amazon
Agency:
AlmapBBDO
Language:
Spanish
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
