Commerce & Shopper: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.
HERSHEY’S S’MORES At Walmart
Hershey’s needed a powerful idea to reverse the declines in the crucial summer S’mores program at Walmart. We leveraged an insight about the heart of the Walmart shopper – they crave close family relationships. So we repositioned S’mores from a delicious, indulgent treat to eat, to an everyone-participates family activity that’s an emotionally bonding experience. And we emphasized that it can be experienced every day. Just think S’mores whenever you’re in the backyard. The result? Sell-in and sales bounced back +30% versus YA, and engagement goals by almost 900%!
Brand: The Hershey Company
Client: The Hershey Company
Discover the Perfect Formula with Enfamil
At Walmart, we saw an opportunity to improve the formula experience and help moms navigate through her little one’s feeding issues. As the #1 formula brand recommended by pediatricians, we knew we could provide mom with the reassurance she needed to confidently choose the right formula for her baby. We created a destination that not only empowered her with information, but also guided her on her formula journey. We surpassed business goals and demonstrated to Walmart we understand the needs of busy families.
Client: Reckitt Benckiser
Agency: Barrows New York
SelfieSTIX: Making it easier to get close-ups with your dog
Dentastix was in a fight against copycat products. And it was losing. So we changed the fight. Instead of competing over price or how well Dentastix cleans tartar versus, we appealed to dog owners’ emotions. We created SelfieSTIX (a treat clip that attaches to your phone to get your dog’s attention) and Dentastix Studios (an app that puts Snapchat-like filters on your dogs’ faces to create the best photos). As a result, we sold out at Target during our 10-week activation and experienced the largest spike in sales since 2015.
Brand: Pedigree Dentastix
Client: Mars Petcare
Agency: BBDO New York