Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2023 SILVER
Nastenka: The Voice Against Russian Propaganda
This campaign set out to address an age-old problem: male violence against women and girls. Our challenge was to hold men accountable and part of the solution. We used behavioural science to identify the most effective way to change men’s behaviours. Recognised that by stopping the bystander culture, using peer-to-peer pressure, we could tackle low level misogyny - a first step to prevent extreme violence. We challenged men to ‘Have a word with yourself, then your mates’. After the campaign, 85% of men said they would now call out misogyny.
Brand:
Anti-Kremlin propaganda awareness
Client:
Zastúpenie Európskej komisie na Slovensku
Agency:
THIS IS LOCCO
Language:
English
2023 SILVER
2023 SILVER
La Muralla del Jaguar: usando el café para proteger una especie amenazada
En la Serranía de San Lucas (Colombia), los ganaderos solían matar jaguares para proteger sus animales de granja. Para cambiar esto, se creó una barrera natural usando plantas de café que mantuviera a los felinos alejados. Así nació Café Conserva®, un café de exportación cuyas ventas ayudan a financiar y expandir la muralla. Desde entonces, ningún jaguar ha sido asesinado y la protección se ha extendido en toda la serranía. La convivencia entre comunidades y felinos es ahora posible.
Brand:
Web Conserva
Client:
Web Conserva
Agency:
SANCHO BBDO
Language:
Spanish
FINALISTS
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
Awareness of sexual harassement in the workplace
Nothing is allowed anymore
