Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

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7-Second Resumes

Grads of Life needed a campaign that could transform the perceptions and practices of hiring managers and give opportunity youth a fair chance at employment. 7-Second Resumes was an innovative video format that broke through short attention spans and highlighted the overlooked life skills of these youth. By significantly increasing candidate familiarity and perceptions, we grew average monthly web inquiries from 2 to 45 and changed the way companies view nontraditional talent.


Brand: Grads of Life
Client: Grads of Life
Agency: 22squared
Language: English

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WeCounterHate

Fighting hate speech through awareness, education or yelling doesn’t work, it just fuels it. Instead, we built an AI-driven bot that identifies hate speech on Twitter, and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet. To date, 9 million fewer people have been exposed to hate speech on Twitter.


Brand: WeCounterHate
Client: Life After Hate
Agency: POSSIBLE - Seattle
Language: English

El Mambo Se Arrienda

Está categoría reconoce los esfuerzos de organizaciones sin ánimo de lucro que con sus esfuerzos de comunicación, generaron un impacto en la sociedad. Este caso relata la historia de cómo un simple aviso de “Se Arrienda”, evitó que uno de los patrimonios culturales más importantes de Colombia cerrara sus puertas y pudiese de esta manera, continuar con su misión social de compartir conocimiento con los colombianos, crear memoria y salvaguardar el patrimonio artístico del país.


Brand: El MAMBO se arrienda
Client: Museo de Arte Moderno de Bogotá - MAMBO
Agency: DDB Colombia
Language: Spanish

2020_pos_2020_e-5104-896_hero_1 Change The Ref Fearful Girl
2020_pos_2020_e-5246-439_hero_1 March For Our Lives Generation Lockdown
2020_pos_2020_e-5474-234_hero_1 The National Center for Missing and Exploited Children Runaway Train 25
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