Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2023 SILVER
El Viaje
Esta es la historia de cómo el relato de una niña, visibilizó la verdadera causa de muerte del cáncer infantil en Ecuador: ser pobre y vivir lejos del hospital.“El Viaje”, un cortometraje que empezó en el cine y continuó en la vida real, consiguió que periodistas no solo vean, sino que experimenten, el mismo recorrido que hacen los niños a diario.Amplificando orgánicamente el mensaje en los medios, instalando el rol de la Fundación y consiguiendo en solo 2 meses USD$180K, que no habían logrado recaudar en 4 años.
Brand:
Fundación Casa Ronald McDonald
Client:
Fundación Casa Ronald McDonald Ecuador
Agency:
Paradais DDB
Language:
Spanish
2023 SILVER
Dirty Laundry
Challenge:With a jail sentence by Law of only 0-5 years, in Lebanon, rape is not considered a serious crime. Insight: Rape survivors are silenced to preserve the family's honour, or as it's put in Lebanon, "don't air our dirty laundry." Idea: ABAAD sought to increase the jail sentence for rape by letting people known that RAPED BODIES ARE NOT DIRTY LAUNDRY. Action:Collaborating and co-creating with two influential and creative women, we gave a voice to silenced survivors, by airing dirty laundry, through branded content and on-ground demonstrations.
Brand:
ABAAD
Client:
ABAAD Resource Center for Gender Equality
Agency:
Publicis Groupe - Leo Burnett Middle East (Lebanon)
Language:
English
2023 SILVER
Teenage Dream
As tumultuous news pushed youth gun violence to the sidelines, Sandy Hook Promise knew they needed to evoke deep emotions to break through. We juxtaposed a pop-cultural embodiment of our collective youthful ideal – Katy Perry’s #1 hit “Teenage Dream” – with the real-life experiences of school shooting survivors, exposing the huge gap between our idealization of high school and the reality students face today. With no paid media, we gained broad exposure, broke through, shifted opinions, and drove action across the cultural spectrum.
Brand:
Sandy Hook Promise
Client:
Sandy Hook Promise
Agency:
BBDO New York
Language:
English
FINALISTS
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
Awareness of sexual harassement in the workplace
Nothing is allowed anymore
