Case Library

Our Case Library helps marketers tackle the now and the next with access to thousands of award-winning cases:
  • From every continent, industry, category and business challenge
  • Packed with insights, inspiration and evidence to hone effective marketing strategies and ideas at every stage

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  • Program: United Kingdom
Making the everyday wonderful when the world turned anything but

Making the everyday wonderful when the world turned anything but


Brand: IKEA
Award Level: Grand
Category: Sustained Success - Products
Program: United Kingdom
Year: 2024
I Don’t Go to Specsavers: how subverting an iconic idea supercharged growth

I Don’t Go to Specsavers: how subverting an iconic idea supercharged growth


Brand: Specsavers
Award Level: Gold
Category: Healthcare, Products & Services
Program: United Kingdom
Year: 2024
Make it visible

Make it visible


Brand: Ford
Award Level: Gold
Category: Positive Change - Social Good: Brands
Program: United Kingdom
Year: 2024
When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.

When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.


Brand: McCain
Award Level: Gold
Category: Sustained Success - Products
Program: United Kingdom
Year: 2024
How Tesco grew to a billion pound business by being helpful in a category that wasn’t.

How Tesco grew to a billion pound business by being helpful in a category that wasn’t.


Brand: Tesco Mobile
Award Level: Gold
Category: Sustained Success - Services
Program: United Kingdom
Year: 2024
McDonald’s After Covid: Breaking Rules and Stealing Hearts

McDonald’s After Covid: Breaking Rules and Stealing Hearts


Brand: McDonald's
Award Level: Gold
Category: Sustained Success - Services
Program: United Kingdom
Year: 2024
Mental health is a big issue; this is how Every Mind Matters is making it smaller

Mental health is a big issue; this is how Every Mind Matters is making it smaller


Brand: Department of Health and Social Care
Award Level: Silver
Category: Behavioural Science
Program: United Kingdom
Year: 2024
Growing fortunes of a True Original with imitators

Growing fortunes of a True Original with imitators


Brand: McVitie's
Award Level: Silver
Category: Food
Program: United Kingdom
Year: 2024
Breaking the Silence

Breaking the Silence


Brand: Mayor of London
Award Level: Silver
Category: Government & Public Service
Program: United Kingdom
Year: 2024
ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

ITVX: How a new platform gave a traditional broadcaster a fresh lease of life


Brand: ITV
Award Level: Silver
Category: Media & Entertainment Companies
Program: United Kingdom
Year: 2024
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