Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.



Unleashing the power of generosity in the face of adversity

Crown proved that doing what's right, not what's commercially obvious, drives results: Defying category logic when at a time in which on-premise channels were abruptly closed, instead of shifting marketing investment into the off-premise and at-home occasions, Crown acted on its purpose to inspire generosity by doubling down on its support for the on-trade community. Delivering YOY reversal on decline across L4W claimed consumption(+5.80%), equity gains across emotional engagement(+2.4%), distinctiveness(1.9%), dynamism(+1.8%) and taste(+4.9%) that outpaced gains seen by the category leader and increased penetration among millennials(+4%) and gen Z(+7%) .

Brand: Crown Royal
Client: Crown Royal
Agency: Anomaly
Language: English

Water Index

We symbolized water's worth with the Finish Water Index to inspire long-term behavior change and emphasize that water scarcity is not a seasonal issue. We underlined its worth by listing it with visual value references like currency and gold. The Finish Water Index campaign reached 27 million in the TV total target audience. Its top-of-mind score increased by 10 points. The conversation rate of water scarcity increased by 121%. Yarininsuyu.com got 600% more visitors sharing information on water footprint and index calculations educating on water scarcity and drought.

Brand: Reckitt-Finish
Client: Reckitt
Agency: Havas Turkey
Language: English

The First Account Designed for Climate Action

Drowned out by other banks focused on a short list of offerings—convenience, service and low fees—Bank of the West tapped into a growing desire for brands who put principle alongside profit. The 1% for the Planet Account created the ultimate proof of the banks’ values—the only bank account that helps everyday people take climate action. This first-of-its-kind account drove the highest consideration levels in Bank history, and achieved 139% of sales goals even through the depths of the pandemic.

Brand: Bank of the West
Client: Bank of the West
Agency: the community
Language: English

2023_eu_2023_e-964-986_hero_1 Andel The Green Search
2023_la_2023_e-2606-402_hero_1 Bimbo Colombia Alimentos sin prejuicios
2023_la_2023_e-2942-441_hero_1 QuintoAndar Mosquito vs Mosquito

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