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Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.

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Tomorrow's Water

Turkey will be a water poor in near future. And yet people waste like there is no tomorrow. Every year, we waste water equal to the size of a lake, on needless pre-rinsing. To save tomorrow’s water and start a movement Finish started an integrated water preservation campaign. Glasses that show how much water remained in dried lakes, Turkey’s first ever docu-drama 25 Liters, the ad campaign, the website on which users can calculate their footprint and a project which saved once a dried up lake.


Brand: Reckitt-Finish
Client: Reckitt
Agency: Havas Turkey
Language: English

Pugdy: un perro con energía infinita


Brand: Toyota Costa Rica
Client: Purdy Motor
Agency: GARNIER BBDO
Language: Spanish

El Pez Invisible

El pez loro estaba siendo casi exterminado por la sobrepesca y Jumbo fue la primera cadena de retail que voluntariamente paró su venta. Para concientizar a sus clientes sobre la situación, realizó una acción en sus tiendas de llenar de empaques vacíos las neveras donde se exhibe el pescado fresco. Usando solo medios y recursos propios y casi nada de presupuesto, logró captar la atención del país y que el Ministerio de Medio Ambiente declarara una veda de pesca a nivel nacional por dos años.


Brand: Jumbo
Client: Centro Cuesta Nacional (CCN)
Agency: Ogilvy
Language: Spanish

2023_eu_2023_e-964-986_hero_1 Andel The Green Search
2023_la_2023_e-2606-402_hero_1 Bimbo Colombia Alimentos sin prejuicios
2023_la_2023_e-2942-441_hero_1 QuintoAndar Mosquito vs Mosquito
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