Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.



Chimelong Safari Park, The Friends Around You are Disappearing

In China, there are 592 species of endangered animals. Except for the well-known star animals like Panda, many ordinary endangered animals are ignored by people.
We find that subordinate emotion can arise instinctively between people and animals. Once the intimate relationship is established between them, it will stimulate the innate sense of responsibility of people. Therefore, we divided the national territory into different regions, matched with corresponding animals, and launched a campaign themed “The friends around you are disappearing”. Through LBS technology, people could see the endangered animals near them at QQ Space and WeChat Friends Circle, so as to encourage them to protect animals.
One week since the campaign launched, it generated over 93 million exposures, received thousands of people’s online donation through Tencent Pubic Welfare.

Brand: Chimelong Safari Park
Client: Guangzhou Chimelong Group
Agency: Hylink Changsha
Language: Mandarin

Cocinando en los Orígenes

Brand: Diners Club del Ecuador
Client: Banco Diners Club del Ecuador S.A.
Agency: Mullen Lowe Delta
Language: Spanish

How Seventh Generation turned the environment into a personal matter for millennial moms

How does Seventh Generation, a small 'green,' purpose-driven household cleaning brand get the mainstream mom to consider the environmental impact of their choices? By making it a personal matter of her family's health, not the environment's. In doing so, Seventh Generation was able to grow double digits, taking volume directly from the mass market brands, proving that with the right strategy, the little guy can win and make the world a better place in the process.

Brand: Seventh Generation
Client: Seventh Generation
Agency: 72andSunny
Language: English

2023_eu_2023_e-964-986_hero_1 Andel The Green Search
2023_la_2023_e-2606-402_hero_1 Bimbo Colombia Alimentos sin prejuicios
2023_la_2023_e-2942-441_hero_1 QuintoAndar Mosquito vs Mosquito

Filter by:
+ Add More Filters

To browse winners in this category from previous years