Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences

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2021 GOLD

Swipe Night

Swiping on Tinder had become passive and mindless. We needed to give Gen Z a more meaningful reason to swipe. Enter Swipe Night, a first-of-its-kind interactive miniseries where instead of swiping on people, you enter a first-person POV, apocalyptic adventure where you swipe to make high-stakes, highly-revealing choices to survive. The choices reveal something about your personality and are used to pool you with users who made similar choices. The activation was a true cultural moment, recording 6.7 million total players and over 3.1 billion earned impressions.

Brand: Tinder
Client: Tinder
Agency: 72andSunny Los Angeles
Language: English

2021 SILVER

Ally Island, the Only Bank Worth Visiting in Animal Crossing

This paper celebrates the way Ally extended their reach among a savvy digital audience within the world of gaming by hacking the most loveable game on the planet, Animal Crossing, to make finances fun and engaging. Using gamification, Ally sparked conversations about money in a fun and engaging way to make financial literacy real and accessible to all, while delivering on the promise to be an ally for all things money – or in this case, bells.

Brand: Ally Financial
Client: Ally Financial
Agency: Anomaly
Language: English

2020 BRONZE

In Our Boots 360 VR Experience

In 2018, the U.S. Army missed its recruitment goals for the first time in over a decade. What looked like a simple decline in recruitment due to cultural headwinds was actually much deeper. We had a trust issue with the very people we needed to recruit. In Our Boots earned back the trust of skeptical young Americans by turning them into a Soldier through a 360 VR Experience. At a moment in history when young Americans didn’t trust the Army, an unprecedented amount came knocking on our doors.

Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English