New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension.



Color Yourself Into The World

Humans are genetically driven to belong, yet since the inception of the U.S., skin tone has continually & wrongly been a deciding factor for who gets to “belong”.   As a result, countless have been left out. This is particularly damaging for children, who feel invisible when they grow up in a world where they are not represented.   With the Colors of the World (COTW) launch and #TrueSelfie campaign, we enabled children to access a power they had long been denied – the ability to accurately color themselves into the world. 

Brand: Crayola
Client: Crayola
Agency: Dentsu Creative
Language: English

NHS Covid-19 App Launch: Saving lives with an app

It would literally have been a crying shame if the NHS Covid-19 app launch had not been successful. As ever these days, there were plenty of people happy to cast doubt on the technology & peddle conspiracy theories. Yet here was technology that could genuinely make a difference by isolating cases & preventing forward infection…as long as we could overcome the widespread negativity. We would get just one shot at the launch. By understanding people’s underlying motivation & leveraging behavioural science, we more than doubled the download level of other countries. This directly prevented 594,000 infections & 8,700 deaths.

Brand: DHSC, NHS Test and Trace & HM Government
Client: Cabinet Office
Agency: MullenLowe London
Language: English

From ‘Who?’ To Hero: How Cazoo disrupted the used car market in 12 months.

In early 2020, ‘cazoo’ meant a plastic musical instrument.
By the end of 2020, Cazoo was an established player in the used-car marketplace. It'd become the fastest British business to achieve unicorn status, with expected 2021 revenues approaching £1billion.
Marketing played a critical role. It turned a completely new, unknown brand name, into a familiar, trusted one. It convinced consumers that the notion of buying a used car online, without seeing it – let alone test driving it – is a good idea.
Achieving that in 5 years would’ve been remarkable.
Achieving it in 1 year is arguably unprecedented.

Brand: Cazoo
Client: Cazoo
Language: English

2022_gl_2022_e-516-798_hero_1 Samsung Galaxy (Samsung Mobile) Unfolding the Impossible: Samsung Galaxy Foldables
2021_us_2021_e-6129-007_hero_1 Old Bay Old Bay Hot Sauce
2020_ch_2020_e-86-514_hero_1 Erstes Bärenschutzzentrum der Schweiz – Verbindung von nachhaltigem Tierschutz & innovativem Tourismus Arosa Bärenland

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