Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.



Tested to be Trusted

CVS was defending market share against Amazon in vitamins and supplements. Four out of five people take supplements, but many are unaware what they take may not contain what they claim.   Instead of turning to marketing, we created an initiative called “Tested to Be Trusted” requiring all supplements be third-party tested. It brought unprecedented transparency to an unregulated category, increasing growth rate sevenfold and proving that improving the health of customers can improve your bottom line in the process.

Brand: CVS Health
Client: CVS Health
Agency: BBDO New York
Language: English

SickKids VS - All In

When SickKids was built 70 years ago, it was the world’s largest paediatrics hospital. While groundbreaking treatment continues, the facility is showing serious signs of age. Tasked with launching the largest fundraising campaign in Canadian healthcare history ($1.3 billion over a 10-year period) we needed to rally the entire city of Toronto behind this construction. Issuing a call to arms for the city to stand behind the cause, we surpassed our goal of acquiring 5,000 new monthly donors by December 31st by an incredible 29.6%.

Brand: SickKids Foundation
Client: SickKids Foundation
Agency: Cossette
Language: English

Tina's Uterus

When it comes to healthcare, efficacy reigns supreme. It’s highly challenging to generate sales without a competitive claim or a functional advantage. Motrin’s key competitor focused on the strength to enable users, but this didn’t reflect any semblance of women’s real experience dealing with menstrual pain. “Tina’s Uterus” generated an incredible +16% baseline sales in a declining category by taking a bold, authentic approach to depicting menstrual pain. We emotionally connected with young women by proving Motrin  truly understood their pain and could effectively help manage it.

Client: Johnson & Johnson Inc.
Agency: OneMethod
Language: English

2023_us_2023_e-8156-233_hero_1 Advil Advil the Summer Travel Pain Away
2023_us_2023_e-8449-758_hero_1 Pfizer Living Beyond COVID-19
2022_us_2022_e-7531-381_hero_1 Bayer Aspirin Bayer Aspirin Most Meaningful Melody

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