Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.



Traduoctor DUO

Brand: Condones DUO
Client: Beirsdorf Ecuador
Agency: Paradais DDB
Language: Spanish

Dr. Scholl's: A Brand on the Move

Dr. Scholl’s business had challenges. In an age of proactive health and wellness, the brand was perceived to be “for older people with foot problems.” To stem declines, we focused on the role that feet play in active, healthy lives and completely reinvented the Dr. Scholl’s experience so that it was in step with a younger, busier consumer audience. It worked: we not only stopped the declines, the brand grew for the first time since 2013.

Brand: Dr. Scholl's
Client: Bayer Healthcare
Agency: Energy BBDO
Language: English

Bayer Aspirin - Making Heroes of Us All

By highlighting an often-overlooked indication for Bayer® Aspirin—the ability to save a life during a heart attack—we inspired a new generation of people to begin carrying aspirin and, ultimately, become heroes to those around them.

Brand: Bayer Aspirin
Client: Bayer Healthcare
Agency: Energy BBDO
Language: English

2021_he_2021_e-6017-511_hero_1 Midol Midol Brand Relaunch
2020_he_2020_e-4545-967_hero_1 Claritin Embracing the Wonderful World of Allergens
2020_he_2020_e-4869-494_hero_1 NoDoz 200mg to conquer your world.

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