Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  



Quarancuts Virtual Hair School

This is the story of a barbershop, called Barba, that prevailed over the pandemic by reinventing the haircutting experience. After noticing photos of botched haircuts flooding the Internet, Barba introduced Quarancuts Virtual Hair School: Complimentary, one-on-one guided haircuts with founder, Xavier Cruz, hosted on IGTV. On a mere $5K budget, Quarancuts garnered 2.4B press impressions, boosted website traffic by 823% and grew Instagram followers by 32%—all during the worst business climate of our lifetime.

Brand: Barba Men’s Grooming Boutique
Client: Barba Men’s Grooming Boutique
Agency: Terri & Sandy
Language: English

Holiday - 50 gifts

Brand: Ralph Lauren
Client: Ralph Lauren
Agency: Zenith
Language: French

It's Time to #AxThePinkTax

We grew sales at European Wax Center by 33% vs. year ago against the backdrop of a flat category typically driven by cost and convenience. We did this by connecting a core attribute of our beauty brand, confidence, to a cause we believe in: The Pink Tax, a premium charged by companies for the “female” versions of products. According to a study done by the City Of New York, this premium can be as high as 48% for some basic beauty products.

Brand: European Wax Center
Client: European Wax Center
Agency: Pereira O'Dell
Language: English

2023_uk_2023_e-924-512_hero_1 Sure Not Done Yet: How Sure Moved Back Into Growth
2021_us_2021_e-6086-682_hero_1 SheaMoisture It Comes Naturally
2020_us_2020_e-5091-826_hero_1 Reebok Sport The Unexpected Campaign

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