Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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PROGRAM
2023 SILVER
Mother's Love is Perfect
Revitalizing Brand Dancow in Indonesia - Breaking your own formula. Dancow had been slowly losing ground on a category that it had built. Players were growing using the same playbook that Dancow had built over 90 years in Indonesia. This case shows how Dancow shifted category codes and country norms and connected with its consumers, delivering growth of 12%.
Brand:
Dancow
Client:
Nestlé Indonesia
Agency:
Ogilvy Jakarta
Language:
2023 SILVER
Monster Chef's Surreal Snacks
Fanta wanted to launch its new Mystery flavor and generate sales for its entire portfolio, positioning itself as the perfect beverage to accompany snacks. Halloween presented the opportunity for this. Instead of traditional foods, conversations were dominated by surreal videos, recipes with conflicting flavors, and monstrous snacks. Fanta embraced this approach and created an activation called Monster Chef, a program on Twitch where six influencers competed to become champions of snacks through incredible challenges.
Brand:
Fanta
Client:
The Coca Cola Company (Brasil)
Agency:
Wunderman Thompson
Language:
English
2023 SILVER
La teoría de la retornabilidad de “Albert E”.
“La teoría de la retornabilidad”, plataforma de microsegmentación que diversifica la comunicación de IncaKola por provincia y SKU es resultado del aprovechamiento de data de audiencias existente en Coca-Cola, embotellador ArcaContinental y entrevistas en profundidad complementarias realizadas con consumidores de diferentes provincias del Perú. Este cruce de datos nos permitió identificar el estado de maduración de cada zona, los SKUs que necesitaban mayor rotación y, sobre todo, romper el paradigma de que las retornables son únicamente para Amas de Casa. ¡En 3 meses vendimos 98 BILLONES de litros de IncaKola!
Brand:
Inca Kola
Client:
The Coca-Cola Company Perú
Agency:
McCann Lima (Perú)
Language:
Spanish
FINALISTS
Coca-Cola
A Real Magic Year Of The Tiger
Coca-Cola Zero
Coca-Cola
Ponymalta
Gana con clase: aumentando las ventas de Pony Malta, una nota a la vez
