Commerce & Shopper: Multi-Brand Shopper Solution

This award will celebrate multi-brand/product/manufacturer solutions that came together to address exactly what their target shopper needed.  



Kraft Food Hacks

While still the market leader, well-known, once-loved Kraft products werent getting much love from Millennial Moms. Knowing that we needed to inspire them, and we needed to make it easy, Kraft Food Hacks was born. Inspired by the global trend of hacking, we created a rally-cry for innovative simplicity based around simple 3-step infographic recipes. The campaign was supported through print, digital, out-of-home, and social channels. So far the campaign has generated 13 million impressions to date, and most impressively, a 12% sales increase.

Brand: Kraft Canada
Client: Kraft Canada
Agency: ShopperDDB
Language: English

A Healthier You Starts with a Healthier Smile

Our shopper cares about her family's health, but was missing the connection between good oral health and overall health. Satisfied with just a regular paste and brush, she needed education on the benefits of a regimen combining a premium paste with a power brush. Using an innovative kiosk featuring highly relatable shopper video testimonials, leveraged both in-store and on-line, she gained valuable information. Our Twitter party delivered more than double the projected media impressions, landing the program in 700 more Walmart stores than planned and generating significant sales growth.

Brand: Crest Pro Health Toothpaste & Oral B Power Toothbrushes
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
Language: English

Effortless Meals by Coke and Walmart

The economy was still recovering and shopper budgets were tight. Competition was fierce. Coke was losing sales at Walmart and needed a game changer to reverse the trend and get Coke back in shopper's baskets. We looked at the busy Walmart mom and sought to create a series of meaningful occasions to bring her back to Walmart. Effortless Meals at Walmart combined Coke with prepared foods from the Walmart deli - transforming the deli into a new quick meal destination for busy moms to stop in, grab a meal and go.

Brand: Coca-Cola
Client: Coca-Cola
Agency: FCB/RED
Language: English

2017_sme_2017_e-55-909_hero_1 Procter & Gamble Scale, Sam's Club Sam's Club P&G Full Home Happy Home 16/17
2014_7913_hero_1 Gain Driving Gain MegaBrand at Walmart
2014_8729_hero_1 Safeway The Safeway Discover What's New Program

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