Global: Multi-Region

The past year has, without a doubt, been a challenging and transformational year, testing us all as individuals, as a society and as an industry.  Marketing often mirrors culture and, over the past many months, behaviors have changed, perspectives have broadened, and priorities have been adjusted.  We have collectively faced many difficult decisions, and there is much to recognize, celebrate and learn from those who have done so effectively.

The 2021 Global Multi-Region Effie competition is open to marketing efforts that ran in at least four countries across a minimum of two regions between September 1, 2017 and December 31, 2020, having run in at least one country between September 1, 2019 and December 31, 2020.

Timing & Fees
Entry Deadline            Date                        Submission Fee (USD)*
First Deadline              May 19, 2021         $1,500.00
Final Deadline             June 2, 2021          $2,500.00
(New) Extension          June 15, 2021        $2,500.00

*Cases submitted for nonprofit organizations automatically receive a 50% discount on entry fees.

New Categories
To better represent the marketing and business challenges that you’ve been overcoming, we’ve added a mix of new categories that expand our focus to go more in-depth on effective digital strategy and technology.  The full category list is available in the 2021 Entry Kit.

To access all entry resources, click here >

If you have any questions, please write to us at global@effie.org. 

The Global Effie Awards celebrate the most effective marketing efforts that have run across multiple regions worldwide.
 
Take a look back through our 2020 video series, produced in partnership with Facebook, where Global Effie judges shared their diverse perspectives on topics ranging from developing talent to the importance of creativity and effectiveness in challenging times.

Featured Judges:
- Renata Altenfelder, Executive Director, Global Brand & Communication, Motorola
- Luiz Felipe Barros, Global Marketing VP, Data & Media, AB InBev
- Adam Berger, Director, Global Creative Solutions, Facebook
- Yusuf Chuku, Global CSO, VMLY&R
- Tiana Conley, VP, Global Cereal, Kellogg Company
- Peter DeBenedictis, CMO, MENA, Microsoft
- Agatha Kim, Executive Strategy Director, BETC
- Vishnu Mohan, Chairman, India & Southeast Asia, Havas
- Catherine Tan-Gillespie, Global CMO, KFC, Yum! Brands

Watch the series > 
More info >