Global: Multi-Region

Global Multi-Region Effie Award winners, for the year’s most effective marketing ideas that worked in multiple markets worldwide, were announced on December 6, 2022 at the virtual Global Effie celebration.

Colgate Palmolive and WPP Red Fuse won the Gold Effie in the Fast Moving Consumer Goods category for Colgate’s “Protecting the world’s biggest brand with a smile,” with Wavemaker and Design Bridge.

There were two Silver Effies awarded in the Positive Change categories – one for Social Good and one for Environmental.

Unilever and Lowe Lintas earned Silver in the Social Good - Brands category for Lifebuoy’s “H is for Handwashing,” with MullenLowe, MullenLowe Salt, and Weber Shandwick.

WWF Singapore and Grey Malaysia took home Silver in the Environmental – Non-Profit category for WWF’s “Plastic Diet.”

View the Press Release, a list of all 2022 winners and finalists, and the virtual ceremony here >

The Global Effie Awards celebrate the most effective marketing efforts that have run across multiple regions worldwide.
 
Take a look back through our 2020 video series, produced in partnership with Facebook, where Global Effie judges shared their diverse perspectives on topics ranging from developing talent to the importance of creativity and effectiveness in challenging times.

Featured Judges:
- Renata Altenfelder, Executive Director, Global Brand & Communication, Motorola
- Luiz Felipe Barros, Global Marketing VP, Data & Media, AB InBev
- Adam Berger, Director, Global Creative Solutions, Facebook
- Yusuf Chuku, Global CSO, VMLY&R
- Tiana Conley, VP, Global Cereal, Kellogg Company
- Peter DeBenedictis, CMO, MENA, Microsoft
- Agatha Kim, Executive Strategy Director, BETC
- Vishnu Mohan, Chairman, India & Southeast Asia, Havas
- Catherine Tan-Gillespie, Global CMO, KFC, Yum! Brands

Watch the series > 
More info >