Honoring the most effective marketing in Canada, Effie Awards Canada is run by our partner, the Institute of Communication Agencies (ICA).


  • Original

    2019 Effie Canada Awards Gala

  • Original

    Enter Effie Canada

Effie Canada showcases industry’s best work

The first-ever winners of Effie Canada were announced at its glittering gala event, hosted by the ICA last Thursday at Liberty Grand Governor’s Ballroom.
Sid Lee took home the Grand Effie for its “You Should Play 6/49” work for the Lotto 6/49 brand with Loto-Québec.

Ogilvy Canada won the most awards on the night, with nine in total – two Gold, two Silver, and five Bronze.
The agency’s “Cobalt Card Launch: You Do You” work for American Express and the Huggies (Kimberly-Clark Canada) campaign “No Baby Unhugged” both achieved Gold awards.
Cossette was the most-awarded agency behind Ogilvy, winning six awards for campaigns including SickKids and McDonald’s.
Other winners included John St. with a Gold for its “#Haulers” work with No Frills, and Anomaly with two Silvers for Budweiser and Oh Henry!
Rethink also landed two Silvers for its campaigns for A&W, Camp Jefferson won a Silver for Koodo, and TAXI also captured Silver for Canadian Tire.
The awards followed a rigorous judging process that involved more than 80 judges across three cities.
Brent Nelson, the Chief Strategy Officer for Leo Burnett North America, and Chair of the Effie Canada jury, said: “The first Effie Canada provided a fitting showcase for the best the industry has to offer. The high calibre of the winners is evidence of the excellence of Canadian advertising and its ability to compete with the best in the world.”
Effie Canada was created to mark the evolution of the CASSIE Awards, which honored marketing ROI in Canada since 1993. Merging with the global Effie Awards program, Effie Canada is part of an internationally recognized and celebrated competition that puts Canadian agencies and brands onto the world stage in a bigger and better way.
Full list of winners:
Gold/Grand Effie
Lotto 6/49 - Integrated year 3, Loto-Quebec, Sid Lee 

No Frills - #HAULERS, Loblaw Companies Ltd. john st. 
Huggies - No Baby Unhugged, Kimberly-Clark Canada, Ogilvy 
SickKids VS - All In, SickKids Foundation, Cossette 
Cobalt Card Launch: You do You, American Express, Ogilvy 

June's HIV Positive Eatery, Break Bread Smash Stigma, Casey House, Bensimon Byrne / Narrative / OneMethod 
TESTED for Life in Canada, Canadian Tire, TAXI 
Better Ingredients Brand Platform, A&W, Rethink 
A&W Beyond Meat Burger Launch, A&W, Rethink 
Shock-Free Data, Koodo, Camp Jefferson 
Sugar-Crisp Spout, Post Foods, Canada Ogilvy 
SickKids Family Tree, SickKids Foundation, Cossette 
No Frills - #HAULERS, Loblaw Companies Ltd. , john st. 
Cobalt Card Launch: You do You, American Express, Ogilvy 
Budweiser Gold – Let it Shine, ABInBev, Anomaly 
SickKids Family Tree, SickKids Foundation, Cossette 
Oh Henry! 4:25, The Hershey Company, Canada Anomaly 

June's HIV Positive Eatery - Break Bread Smash Stigma (2 Bronze), Casey House, Bensimon Byrne / Narrative / OneMethod 
Oh Henry! 4:25, The Hershey Company, Canada Anomaly 
Big Mac x Bacon Collaboration, McDonald's Restaurants of Canada Ltd.,  Cossette 
SickKids VS - All In, SickKids Foundation, Cossette 
SickKids Family Tree, SickKids Foundation, Cossette 
Huggies - No Baby Unhugged, Kimberly-Clark, Canada Ogilvy 
I Just Bought a Boat, Mercy Ships Canada, Geometry Global 
Sugar-Crisp Spout (2 Bronze), Post Foods Canada, Ogilvy 
CIBC Aventura. The Traveller's Travel Card, CIBC, Juniper Park\TBWA Communications 
MOTRIN - Tina's Uterus, Johnson & Johnson Inc., OneMethod 
Duceppe Repositioning, Duceppe, Publicis Montreal 
Reactine Pollen Alerts Integrated Campaign, Johnson & Johnson Inc., UM Canada 
Baby Dove, Beautifully Real Moms, Unilever Ogilvy 
Ask Tough Questions, Questrade, No Fixed Address 
Van Houtte, the Van Who Brings Coffee to life, Van Houtte, Sid Lee 
Kleenex - Made for Doers, Kimberly-Clark Canada, Ogilvy 
I've Changed, Tourisme Montréal, LG2

Inaugural Effie Awards Canada Gala

Excitement is building ahead of the first-ever Effie Canada Gala event on June 6th.

Tickets are on sale now for the evening, which will be staged at the Liberty Grand Governor’s Ballroom from 5.30pm to midnight.  

Join the ICA and the cream of Canada’s marketing industry as we celebrate the Grand, Gold, Silver, Bronze and Finalist winners of Effie Canada, which recognize and honour Canada’s most effective brands and agencies. The shortlist includes 52 entries from more than 20 agencies and brands.

The Gala evening opens with cocktails sponsored by Facebook as DJ Agile plays. Next is the Gala dinner as winners and finalists are announced alongside the musical stylings of re.verse.

When dinner's over, we'll let loose and celebrate all winners with the after party sponsored by Globe Media Group. DJ Skratch Bastid will spin vinyl and we imbibe until midnight.

Contact Grace Consul at or visit here to book your tickets!

Stellar Grand Prix Judges line-up for Effie Canada

Effie Canada, ahead of its inaugural awards night, has announced a spectacular line-up of judges for the ‘best of the best’ submissions.

The Effie Canada awards have been judged thoroughly across three cities and the Grand Prix jury takes this scrutiny to new levels.

Deciding on the winners of categories including “Sustained Success”,  “Healthcare”, “Youth Marketing” and “Retail” is a team of judges led by Chair Brent Nelsen, the Chief Strategy Officer of Leo Burnett.

Nelsen is joined by senior people from the agency and client worlds. David Allard, the Chief Marketing Officer of Samsung and Dom Caruso, the President and CEO of BBDO, are on the jury.

Also on judging panel are Matt Hassell. National Chief Creative Officer Forsman & Bodenfors; Melanie Hollingsworth, Director, Consumer Insights and Analytics, Canopy Growth; Kevin Johnston, CEO, MediaCom; Alison Leung, Vice President Marketing, WW (Weightwatchers); Andrew Saunders, Chief Revenue Officer, The Globe and Mail; and Matt Schoom-Kirsch, Chief Operating Officer, TAXI.

The Effie Canada awards, including the Grand Prix categories, will be presented at the Gala Dinner on June 6th.

Effie Canada announces awards shortlist

Effie Canada, the awards that honours the most effective marketing in the industry, has revealed its shortlist, as it prepares for its first-ever gala award show.

With judging now complete, after a process that involved more than 80 judges from across the Canadian marketing and advertising community, the shortlist includes 52 entries from more than 20 agencies and brands.

Leading the way in the nominations is Ogilvy Canada with six campaigns shortlisted in 12 categories, for clients including American Express, Kimberly-Clark Canada, and Unilever, followed by Cossette Communication, with six shortlisted entries for McDonald’s and SickKids Foundation. Anomaly, john st. and Sid Lee were also shortlisted multiple times.

Effie Canada will announce the Gold, Silver and Bronze winners along with Finalists at its June 6th Gala, which is being held at the Liberty Grand Governor’s Ballroom. Tickets are on sale now.

Effie Canada was launched in 2018/19 to build on the success of The CASSIE Awards in recognizing and celebrating Canada’s most effective brands and agencies. Run by the Institute of Communication Agencies, Effie Canada is part of the wider Effie Worldwide program of awards.

Shortlisted campaigns:

Juicy Fruit - The Real #Goat
Mars Wrigley Confectionary (Canada)
Momentum Worldwide (Canada)
The Canadian Dream
Chevrolet Canada
CIBC Aventura. The Traveller's travel card
Juniper Park\TBWA Communications
No Frills - #HAULERS
Loblaw Companies Ltd.
john st.
Duceppe Repositioning
Publicis Montreal
SickKids VS - All In
SickKids Foundation
SickKids Family Tree
SickKids Foundation
Big Mac x Bacon Collaboration
McDonald's Restaurants of Canada Ltd.

MOTRIN - Tina's Uterus
Johnson & Johnson Inc.

The Paralympic Network
Canadian Paralympic Committee
BBDO Toronto

Abuse Exposed
Assaulted Women's Helpline (AWHL)
Giants & Gentlemen

Sapporo Premium Beer - Return the Favour
Sleeman Breweries
The&Partnership (Canada)
Bring Back Wildhood
Go Rving Canada
June's HIV Positive Eatery - Break Bread Smash Stigma
Casey House
Bensimon Byrne / Narrative / OneMethod

Oh Henry! 4:25
The Hershey Company Canada
Huggies - No Baby Unhugged
Kimberly-Clark Canada
Get More Summer
Sobeys Inc.
Gravity Partners Ltd.

Sugar-Crisp Spout
Post Foods Canada
TESTED for Life in Canada
Canadian Tire
Campbell's Chunky Soup - Behold The Souper You Campaign
Campbell Company of Canada
Campbell Company of Canada
Better Ingredients Brand Platform
Reactine Pollen Alerts Integrated Campaign
Johnson & Johnson Inc.
UM Canada

Shock-Free Data
Camp Jefferson

A&W Beyond Meat Burger Launch

Baby Dove - Beautifully Real Moms
Cobalt Card Launch: You do You
American Express
Lotto 6/49 - Integrated year 3
Sid Lee
Van Houtte, the Van who brings coffee to life.
Van Houtte
Sid Lee
Kleenex - Made for Doers
Kimberly-Clark Canada
U by Kotex - It's Me, It's Not My Period
Kimberly-Clark Canada
I Just Bought a Boat
Mercy Ships Canada
Geometry Global
I've Changed
Tourisme Montréal

Bud Gold Campaign-Let It Shine

President's Choice - Why Don't We Eat Together?
Loblaw Companies Ltd.
john st.

Ask Tough Questions
No Fixed Address

Effie Canada has added an additional deadline

Effie Canada has added a final date to submit your Ideas that Worked.

After the December 3rd deadline, entry fee will be $1,500 and entrants are able to submit their work up until December 17th. 

Call for Entries Now Open – 2019 Effie Awards Canada

Call for Entries is now open for the 2019 Effie Awards Canada competition.  The Effie Awards Canada recognize the most effective marketing – ideas that work.

Competition eligibility period: September 1, 2017 through August 31, 2018

2019 Entry Deadlines & Fees:
First Deadline: November 5, 2018 ($875)              
Second Deadline: November 19, 2018 ($1,100)
Third Deadline: December 3, 2018 ($1,375) 

​More Information >

Effie Canada Announced

Welcome to the first ever Effie Canada Awards.  We’re incredibly excited to bring this to the Canadian market.

Together with Melanie Dunn, our 2019 Effie Canada Chair (Global CEO, Cossette) and Darrell Hurst, our Director of Effie Canada, I see this as another great move forward for our marketing community as we continue to make a significant mark on the global stage.  

We encourage all entrants to take advantage of Effie Canada's entry guidance:

All Entry Materials:
Questions? Contact

Good luck to all entrants.  Give us your best!

- Scott Knox

Canada's CASSIES Join Global Effie Awards Network to Become Effie Canada

The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication and advertising agencies, to better put Canadian marketing effectiveness on the global stage.

Read the full press release (English) >
Read the full press release (French) >
Original Original
view more ►