Effie Awards Canada is run by the Institute of Canadian Agencies (ICA).
Leading, inspiring & championing the Practice and Practitioners of Marketing Effectiveness and driving recognition of Canada’s most effective work. 

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    2024 Call for Entries now closed. Round One Judging begins in June. Learn more >

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    Canadian Marketing Effectiveness Summit 2024 is on October 24th. More details to come.

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Effie Awards Canada 2024 Call for Entries

For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized. 

2024 Entry Deadlines:
1st Deadline: February 9, 2024        
2nd Deadline: February 23, 2024     
3rd Deadline: March 8, 2024      
Final Deadline: March 22, 2024     
EXTENDED Final Deadline: April 3, 2024
Bonus Deadline: April 12, 2024
Eligibility Period:
September 1, 2022 - December 31, 2023

2024 Entry Materials and the Entry Portal are available here

New Categories:
  • Commerce & Shopper: Retail Media
  • Digital: Artificial Intelligence (AI)

Updated Categories:

  • David vs. Goliath: Traditional (formerly David vs. Goliath)
  • David vs. Goliath: Situational (formerly David vs. Goliath)
  • Small Budgets (updated budget threshold)
  • Digital Commerce (new title, formerly e-Commerce)
  • Experiential Commerce Marketing (new title, formerly Experiential Shopper Marketing)
  • Media: Data-Driven (new definition)
  • Performance Marketing (new definition)
  • Finance (formerly Finance & Insurance, updated definition)
  • Insurance (formerly Finance & Insurance, updated definition)
Defunct Categories:
  • Commerce & Shopper: Data-Driven (see Digital Commerce)

Demystifying the Entry Kit: Tips & Tricks for Entering the 2024 Effie Awards

Have what you think is an award-winning campaign but the category list is giving you nightmares and the entry form seems like a new take on the Two-Door Riddle?

Join us for a deep dive into the 2024 Effie Canada Entry Kit at one of our virtual sessions happening throughout the entry period. We'll share guidance on navigating the Entry Form and Entry Portal along with some tips and tricks on how to craft and enter a winning case. There will be lots of time for Q&A. 

Webinar Dates & Times:
  1. February 1, 2024  |  2:00PM - 3:30PM ET
  2. February 20, 2024  |  2:00PM – 3:30PM ET
  3. March 13, 2024  |  2:00PM – 3:30PM ET
Missed the sessions? Watch a recording here >

FCB and BMO pick up the 2023 Grand Effie

As part of the ICA’s Canadian Marketing Effectiveness Summit 2023, FCB and BMO picked up the Effie Awards Canada 2023 Grand Effie for NXT LVL. A live audience of agencies and marketers gathered at LinkedIn HQ in Toronto and LinkedIn LIVE to unwrap getting to great marketing effectiveness.

Read more >
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