Canada

The first-ever winners of Effie Canada were announced at its glittering gala event, hosted by the ICA last Thursday at Liberty Grand Governor’s Ballroom.
 
Sid Lee took home the Grand Effie for its “You Should Play 6/49” work for the Lotto 6/49 brand with Loto-Québec.

Ogilvy Canada won the most awards on the night, with nine in total – two Gold, two Silver, and five Bronze.
 
The agency’s “Cobalt Card Launch: You Do You” work for American Express and the Huggies (Kimberly-Clark Canada) campaign “No Baby Unhugged” both achieved Gold awards.
 
Cossette was the most-awarded agency behind Ogilvy, winning six awards for campaigns including SickKids and McDonald’s.
 
Other winners included John St. with a Gold for its “#Haulers” work with No Frills, and Anomaly with two Silvers for Budweiser and Oh Henry!
 
Rethink also landed two Silvers for its campaigns for A&W, Camp Jefferson won a Silver for Koodo, and TAXI also captured Silver for Canadian Tire.
 
The awards followed a rigorous judging process that involved more than 80 judges across three cities.
 
Brent Nelson, the Chief Strategy Officer for Leo Burnett North America, and Chair of the Effie Canada jury, said: “The first Effie Canada provided a fitting showcase for the best the industry has to offer. The high calibre of the winners is evidence of the excellence of Canadian advertising and its ability to compete with the best in the world.”
 
Effie Canada was created to mark the evolution of the CASSIE Awards, which honored marketing ROI in Canada since 1993. Merging with the global Effie Awards program, Effie Canada is part of an internationally recognized and celebrated competition that puts Canadian agencies and brands onto the world stage in a bigger and better way.
 
 
Full list of winners:
 
Gold/Grand Effie
Lotto 6/49 - Integrated year 3, Loto-Quebec, Sid Lee 

Gold
No Frills - #HAULERS, Loblaw Companies Ltd. john st. 
Huggies - No Baby Unhugged, Kimberly-Clark Canada, Ogilvy 
SickKids VS - All In, SickKids Foundation, Cossette 
Cobalt Card Launch: You do You, American Express, Ogilvy 

Silver 
June's HIV Positive Eatery, Break Bread Smash Stigma, Casey House, Bensimon Byrne / Narrative / OneMethod 
TESTED for Life in Canada, Canadian Tire, TAXI 
Better Ingredients Brand Platform, A&W, Rethink 
A&W Beyond Meat Burger Launch, A&W, Rethink 
Shock-Free Data, Koodo, Camp Jefferson 
Sugar-Crisp Spout, Post Foods, Canada Ogilvy 
SickKids Family Tree, SickKids Foundation, Cossette 
No Frills - #HAULERS, Loblaw Companies Ltd. , john st. 
Cobalt Card Launch: You do You, American Express, Ogilvy 
Budweiser Gold – Let it Shine, ABInBev, Anomaly 
SickKids Family Tree, SickKids Foundation, Cossette 
Oh Henry! 4:25, The Hershey Company, Canada Anomaly 

Bronze 
June's HIV Positive Eatery - Break Bread Smash Stigma (2 Bronze), Casey House, Bensimon Byrne / Narrative / OneMethod 
Oh Henry! 4:25, The Hershey Company, Canada Anomaly 
Big Mac x Bacon Collaboration, McDonald's Restaurants of Canada Ltd.,  Cossette 
SickKids VS - All In, SickKids Foundation, Cossette 
SickKids Family Tree, SickKids Foundation, Cossette 
Huggies - No Baby Unhugged, Kimberly-Clark, Canada Ogilvy 
I Just Bought a Boat, Mercy Ships Canada, Geometry Global 
Sugar-Crisp Spout (2 Bronze), Post Foods Canada, Ogilvy 
CIBC Aventura. The Traveller's Travel Card, CIBC, Juniper Park\TBWA Communications 
MOTRIN - Tina's Uterus, Johnson & Johnson Inc., OneMethod 
Duceppe Repositioning, Duceppe, Publicis Montreal 
Reactine Pollen Alerts Integrated Campaign, Johnson & Johnson Inc., UM Canada 
Baby Dove, Beautifully Real Moms, Unilever Ogilvy 
Ask Tough Questions, Questrade, No Fixed Address 
Van Houtte, the Van Who Brings Coffee to life, Van Houtte, Sid Lee 
Kleenex - Made for Doers, Kimberly-Clark Canada, Ogilvy 
I've Changed, Tourisme Montréal, LG2
 

Effie Canada has added a final date to submit your Ideas that Worked.

After the December 3rd deadline, entry fee will be $1,500 and entrants are able to submit their work up until December 17th. 

Welcome to the first ever Effie Canada Awards.  We’re incredibly excited to bring this to the Canadian market.

Together with Melanie Dunn, our 2019 Effie Canada Chair (Global CEO, Cossette) and Darrell Hurst, our Director of Effie Canada, I see this as another great move forward for our marketing community as we continue to make a significant mark on the global stage.  

We encourage all entrants to take advantage of Effie Canada's entry guidance:

All Entry Materials:

• Effective Entry Guide (Effie Jury advice on each entry section)
• Case Study Samples (2017-2018 Effie winners)
• Advice from past judges (video)

Questions? Contact effie@theica.org.

Good luck to all entrants.  Give us your best!

- Scott Knox