This category will honor those efforts that successfully communicate to teens or young adults.
KFC X Gintama - Everything Will Be OK with Such Popularity!
To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!
Client: Yum! China
Agency: Isobar China Group
Launch of new color dye "Colorista"
8 out of 10 young Russian girls have never tried hair coloring as they consider it uncool. To change the situation L'Oreal Paris launched an innovative brand Colorista - temporary coloration in spray and balm formats that lasts 1 day/week. To attract girls attention to the non-inspiring category, we showed Colorista from an unexpectedly new perspective: not as a hair color, but as a makeup for hair. Campaign with young bloggers and musical collaboration made Colorista a locomotive of the trend and helped achieve annual sales plan in just 2 months.
Brand: L'Oreal Paris
Client: L'Oreal CJSC
Agency: McCann Moscow
The Ideas People
«The Ideas Pdeas» is a large-scale project of 1+1 media staff that is being implemented as part of the brand's renewal of the group's employer and consists of a series of interviews, photo reportages and special events. Over the course of 10 months, the campaign has been able to tell the story of 90 employees whose professions have been given unique nymphs. A photo of 12 colleagues-winners of the internal voting was on billboards in the center of the capital, and in June 2018 the first #festivalPeopleItook place, which gathered 1000 guests. Coverage of materials #TheIdeasPeople in social networks reach over 600,000, and the number of preferences is more than 100,000. This is the first project in the media area of Ukraine that opens up all the tricks of the television.
Brand: 1+1 media
Client: 1+1 media