Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2023 BRONZE
Games are the new bars
How to enter the gamer universe without looking like another brand trying to be "gamer"? Listening to the protagonists of this story: the players themselves. We discovered a true insight: 67% feels judged and labeled as antisocial. To break this stereotype, we turned the most popular games in Brazil into bars, showing that games are also places for meetings and socializing. We went beyond the virtual world in a campaign that connected the online and offline for gamers and non-gamers and brought incredible results in sales for the brand.
Brand:
Heineken
Client:
Heineken Brasil
Agency:
Le Pub Brasil
Language:
English
2023 BRONZE
95 Cals Bar
Michelob Ultra tenía el objetivo de demostrar la superioridad de su producto. En una categoría tan competitiva como la nuestra, era necesario encontrar una manera fresca de hacerlo para captar la atención de la audiencia y lograr que entendiera nuestros beneficios de la manera más tangible. En un contexto donde todas las marcas saludables hablan de lo mismo, descubrimos que nadie sabe realmente cómo se ven las calorías. Por eso, creamos una campaña acompañada del primer bar en el mundo donde todo tiene las mismas calorías que una Michelob Ultra.
Brand:
Michelob Ultra
Client:
AB InBev (Mexico)
Agency:
GUT Mexico City
Language:
Spanish
2023 BRONZE
Long Live
Clos du Bois was struggling to recruit younger drinkers for two reasons. One, it was just another boring Chardonnay. Second, Chardonnay has an image problem: society thinks of it as an old person’s wine. We chose to embrace that reputation. Through our campaign, we helped destigmatize aging by celebrating badass, older people who love Chardonnay. Our effort won over younger and older audiences, and reversed a three-year decline by growing volume by 16.6%.
Brand:
Clos du Bois
Client:
E&J Gallo
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
Michelob ULTRA
Michelob ULTRA McENROE vs. McENROE
