Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2020 SILVER
Revitalizing the Spirit of Generosity
As whisky grows, Crown Royal set out to modernize the brand and capture a new and radically diverse generation of drinkers. Born as a premium gift for royalty, Crown Royal redefined status and wealth building on the insight - It's not what you have, it's what you give and how you give it. The 360 campaign was a roaring success in recruiting the next generation who believes live generously and life will treat you royally.
Brand:
Crown Royal Whisky
Client:
Diageo North America
Agency:
Anomaly
Language:
English
2020 SILVER
I'm Drinking it For You
Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.
Brand:
DB Export
Client:
DB Breweries
Agency:
Colenso BBDO
Language:
English
2020 BRONZE
Victory Fridge
We activated Bud Light’s long-standing NFL sponsorship among skeptical, hard-to-impress fans in a massive, meaningful way, with the product at the forefront, and celebrated the Cleveland Browns' long-awaited first win. Bud Light created the Victory Fridge – Instagram-worthy, bright orange and electric blue refrigerators, stocked with limited-edition Browns-themed Bud Lights, and sealed with smart-tech electronic locks. We promised fans that the Wi-Fi-enabled locks would simultaneously drop in bars citywide when the Browns won their first game of the 2018 season, giving thousands of fans free, celebratory Bud Lights.
Brand:
AB InBev
Client:
AB InBev
Agency:
Weber Shandwick
Language:
English
FINALISTS
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
Michelob ULTRA
Michelob ULTRA McENROE vs. McENROE
