Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2018 SILVER

We Know From Experience Campaign

Even insurers don’t want to talk about insurance, spending their enormous budgets on gimmicky advertising.  We had to breakthrough the noise, and with a budget nearly 10 times less than competitors.  We found a way to differentiate via our insurance expertise. The “We Know From Experience” campaign showed real, unbelievable claims Farmers Insurance has experienced. We brought 30 different claims to life, and gave caution-minded customers a reason to trust that Farmers could help cover them. The position stood out, with the Experience campaign bringing people to Farmers. 

• Brand: Farmers Insurance
• Client: Farmers Insurance
• Agency: RPA

2016 SILVER

Allstate Social Savvy Burglar

Every day, people fill social media with seemingly harmless posts. But the more people overshare, the more they put their homes at risk of burglary. So, we decided to use the very media in which oversharing behavior was happening to prove the power of social opportunism and reframe home insurance as protection from this modern risk. The campaign resulted in incredible engagement and awareness in hours, which ultimately helped contribute to a, 18% sales lift on home insurance for the month.

• Brand: Allstate
• Client: Allstate Insurance Company
• Agency: Leo Burnett/Arc

2016 BRONZE

Sorta You Isn't You

People dont like paying for car insurance. Its no wonder the affordable direct-to-consumer insurance category is growing. But relative newbie Esurance is disadvantaged. With less than 1% of the market and a fraction of the budget of competitors, few people think to quote with Esurance. The traditional savings message wouldnt work. We needed to challenge assumptions about insurance altogether. In the modern world, products are personalized to the individual. So why isnt insurance? We showed people it could be; shaping impressions and beating quote goals, all in reduced-budget year.

• Brand: Esurance
• Client: Esurance
• Agency: Leo Burnett/Arc

FINALISTS

American Family Insurance American Family Insurance

American Family Insurance Dad Insurance

MetLife MetLife Small Business