Effie Worldwide


Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  




Allstate Social Savvy Burglar

Every day, people fill social media with seemingly harmless posts. But the more people overshare, the more they put their homes at risk of burglary. So, we decided to use the very media in which oversharing behavior was happening to prove the power of social opportunism and reframe home insurance as protection from this modern risk. The campaign resulted in incredible engagement and awareness in hours, which ultimately helped contribute to a, 18% sales lift on home insurance for the month.

  • Brand: Allstate
  • Client: Allstate Insurance Company
  • Agency: Leo Burnett/Arc

Sorta You Isn't You

People dont like paying for car insurance. Its no wonder the affordable direct-to-consumer insurance category is growing. But relative newbie Esurance is disadvantaged. With less than 1% of the market and a fraction of the budget of competitors, few people think to quote with Esurance. The traditional savings message wouldnt work. We needed to challenge assumptions about insurance altogether. In the modern world, products are personalized to the individual. So why isnt insurance? We showed people it could be; shaping impressions and beating quote goals, all in reduced-budget year.

  • Brand: Esurance
  • Client: Esurance
  • Agency: Leo Burnett/Arc

Bringing Humanity To Health Insurance

Oscar was the new kid on the health insurance block with zero market share, zero awareness, and only 3% of the total marketing spend in the category. But sometimes, starting from the ground up can have its advantages. Instead of going along with the category norms of health insurance, we traded in the corporate language for clarity, the scare tactics for humor, and the bureaucratic process for modern intuition. Our results? 45% awareness among our core audience and 5% total market share at the end of the enrollment period.

  • Brand: Oscar Insurance Corporation
  • Client: Oscar Insurance Corporation
2017_na_2017_e-1800-500_hero_1 American Family Insurance Dad Insurance
2017_na_2017_e-1788-749_hero_1 MetLife MetLife Small Business
2015_na_2015_9084_hero_1 FM Global FM Global Resilience


To browse winners in this category from previous years