Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
Stirateli in Pyaterochka
In any market you need to stand out. The more you need to stand out when your nearest competitor says the same and looks the same as you. In retail, everyone turns to the rational side of the person. "Pyaterochka" appealed to the emotions. Together with Marvel, which has millions of fans around the world, we have created "Stirateli" — erasers in the form of Marvel super-heroes. Thus, we have given everyone the opportunity to get a piece of your favorite universe and assemble your super-team.
Agency: DADA Agency
Coolest Suit on the Planet
Looking good is a struggle when you live in one of the hottest countries in the world, with many men sacrificing style to stay comfortable. MJ Bale had developed a range of ‘Cool Wool’ suits that keep you cool even in the harsh summer heat. Our job was to convince Aussie men about the benefits of these new wool suits when 82% of them think that wool is a winter fabric. ‘The Coolest Suit on the Planet’ campaign delivered a 78% increase in suit sales, 54% increase in foot traffic and generated xxxx incremental gross profit for the brand, delivering an ROI of 1:4.4 or +344%.
Brand: M.J. Bale
Client: M.J. Bale