Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2020 BRONZE
Expect More from Tech
As competitors are blurring the lines between B2B and B2C marketing, IBM has struggled to stay relevant. B2B normally gets a bad rap for being functional and soulless. However, ‘Expect More from Tech’ conveyed the positive social impact IBM’s software and technology can have. By challenging the tech industry to take more responsibility for its actions, IBM was able to increase key brand attributes by up to 20% and drive an ROI of 1:19 from leads that were directly driven by people interacting with the campaign.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy
Language:
English
2019 GOLD
happiness
By adopting the self-reported copy of the child's first perspective and the picture presentation of learning word cards, we show the postoperative recovery process and inner thoughts of children with cleft lip. Through the children's daily life scenes such as school, auditorium and playground, we express the children's desire to go to school, to sing, and to make friends. We use dolls, bunny rabbits, monkeys and other dolls to express the loneliness of children with cleft lip. We show the idea of "want to talk well" for children with cleft lip. We use soft implant products. We hope that more children who have the same dilemma like Dexi will get help and happiness. We convey information most intuitively to others through creative posters
Brand:
sogou
Client:
Sogou
Agency:
Beijing Pure Creative Space Advertising Co. Lt
Language:
Mandarin
2019 SILVER
Ask the Cloud
We needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert, and we needed to do it in a “Googley” way. What’s more Googley than Google Cloud itself? By leveraging AI, we sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else. This product demo inside of a product demo achieved a 16% response rate—almost unheard of in B2B—and 1,853 qualified leads worth a potential $235M.
Brand:
Google Cloud
Client:
Google Cloud
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
SAS
The Batting Lab
Smartsheet
Power your Process
Dragonfly FM
Dragonfly FM Virus Video
