Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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2024 BRONZE
The Real Cost of Beauty is Greater Than You Think
While Dove has updated its brand idea to tackle a new wave of toxic beauty advice on social media, the results, which have been excellent for the brand, have not changed things enough for young girls. The next phase of our ‘actionist’ strategy would require something bolder, attempting to advance legislative change. The result was a campaign that sounded the alarm on the mental health crisis, provoking billions of views, thousands of petition signatures, another wave of commercial growth, and, bringing concrete legislative change a step closer.
Brand:
Dove
Client:
Dove, Unilever
Agency:
Ogilvy UK & Ogilvy Toronto
Language:
English
2023 GOLD
eos Brand Campaign
eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.
Brand:
eos
Client:
eos Products
Agency:
Mischief @ No Fixed Address
Language:
English
2023 GOLD
Dove Exposes 'Toxic Influence'
With our brand being questioned for the first time, and purposeful marketing under scrutiny, Dove decided to refresh and update its 20-year-old brand idea. As new threats to women and girls’ self-esteem grew on social media, we saw that taking action was our only option. Our campaign used Deepfake technology to disarm young girls and show them the true impact of the toxic beauty advice they receive from influencers. The result was a hugely effective campaigns, pushing our Brand Power to new highs and growing sales by 10%.
Brand:
Dove
Client:
UNILEVER (
Agency:
OGILVY UK
Language:
English
FINALISTS
Close Up
As soon as you open your mouth
Closeup
Getting young Egyptians to ‘care’ about oral care
P&G Always
The Not Hot Periodwear
