Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.



eos Brand Campaign

eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.

Brand: eos
Client: eos Products
Agency: Mischief @ No Fixed Address
Language: English

Dove Exposes 'Toxic Influence'

With our brand being questioned for the first time, and purposeful marketing under scrutiny, Dove decided to refresh and update its 20-year-old brand idea. As new threats to women and girls’ self-esteem grew on social media, we saw that taking action was our only option. Our campaign used Deepfake technology to disarm young girls and show them the true impact of the toxic beauty advice they receive from influencers. The result was a hugely effective campaigns, pushing our Brand Power to new highs and growing sales by 10%.

Brand: Dove
Client: UNILEVER (
Language: English

From Clueless Vagina Owner to Tampon Guru

There’s a new generation of women who didn’t get the 411 on tampons and can’t tell fact from fiction (77% of adults think tampons can get lost inside a woman’s body!). This knowledge gap is the result of a serious period stigma and it leads to miseducation, misinformation, and missed opportunities. Tampax partnered with one of the funniest women out there, Amy Schumer, to make period conversations as normal as periods. Because if we can laugh about it, we can learn about it and get people to buy more tampons.

Brand: Tampax
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Language: English

2021_us_2021_e-5914-419_hero_1 Pampers Share the Love
2021_us_2021_e-6093-213_hero_1 Cottonelle (Don't just wipe,) Downtherecare
2021_us_2021_e-6795-310_hero_1 Dove Taking a category leader from good to great

Filter by:
+ Add More Filters

To browse winners in this category from previous years