Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2023 SILVER

Talabat, Say Less!

A unique business challenge is when competition arises from a consumer behavior. Asking Egyptians to move away from phone ordering and to trust the digital back end is not an easy ask. As tricky as the Egyptian consumer might get, Talabat went from a monthly average revenue of 14% to 20% sustained monthly revenue. While also attaining a remarkable 45% average per monthly surge in acquisition, and average monthly orders increased by 15%. Talabat must have cracked the Egyptians deepest digital doubts and phone calls nightmares!

Brand: Talabat
Client: talabat Egypt
Agency: Bubblegum Advertising Agency
Language: English

2023 BRONZE

Galing DITO

By championing local Filipino talent and underrepresented micro influencers on TikTok, DITO Telecommunity was able to double its market share from 3% to 6% in just three months. Up against dominant players Globe and Smart, DITO was unable to match their massive marketing budgets and their use of international celebrities. Instead, the one-year-old brand broke through with an Influencer Marketing strategy that put local talent centre stage and was rewarded with a 33% boost in their subscriber base from 9M to 12M, the fastest growth for a greenfield telco globally.

Brand: DITO Telecommunity
Client: DITO Telecommunity
Agency: TBWA Santiago Mangada Puno
Language:

2023 BRONZE

A Tribute to Constants

The case is about Vodafone, a major Telecom player, facing a challenge of declining brand love and retention. And what was created to regain consumer's positive sentiment, by developing a retention plan that encouraged brand loyalty. We launched a cross-channel emotional campaign centered around gratitude. The campaign was supported by a purpose-led Rewards Loyalty Program that aimed to reconnect with the loyal customers. We managed to convert over 30% of the app users and witnessed a remarkable 3-point increase in their Net Promoter Score, effectively solidifying the brand's position.

Brand: Vodafone Egypt
Client: Vodafone
Agency: Wunderman Thompson Cairo
Language: English

FINALISTS

Tourism New Zealand A 'Booster' of Happiness

Oreo How Oreo influenced a Billion cricket fans

KFC KFC Degustation