Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
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2023 SILVER
2023 SILVER
Magic Audios
As part of its Christmas campaign, Coca-Cola had three main objectives: increase incidence on delivery platforms, increase the brand's WhatsApp base and obtain qualified data. For this, the brand presented Audios Magic, an innovative promotion that invited people to draw the iconic Coca-Cola bottle through WhatsApp audios in exchange for incredible gifts. The thousands of audio forms and their contents were judged, classified and approved in milliseconds through artificial intelligence. The results? Incredible!
Brand:
Coca-Cola
Client:
The Coca Cola Company (Brasil)
Agency:
Ogilvy Brasil
Language:
Spanish
2023 SILVER
The Lay's Heist
CHALLENGE: Drive incremental growth by tapping into a new occasion association- own evening screentime consumption through Netflix partnership & big idea. INSIGHT: Consumers seek a more exciting and elevated snacking experience that matches their PM screentime / Netflix experience. IDEA: Every Master Plan needs Lays. Inspired by Netflix Money Heist: Korea - Joint Economic Area partnership- we created our own Lay’s Heist for Saudi Arabia. Disruptively we hijacked Lay's social, OOH/billboards & supermarkets across KSA to draw attention followed by a masterplan reveal of three new flavors.
Brand:
Lay's
Client:
PepsiCo AMESA
Agency:
Science & Sunshine
Language:
English
FINALISTS
Pulsar N160
The (Un)Censored Ad
Grab
Turning Grab drivers into food marketers
Grab
Delivery Man
