Fitness & Wellness

Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. 



Brain Better

To launch into a category rife with skepticism and dominated by one brand, Neuriva leveraged a universal insight that humanized brain performance and made supplementation something for everyone—not just those with memory issues. We realized it’s only when our brain wows us—for good or for bad—that we connect emotionally with it. Our campaign brought this to life through a series of brain fails and victories that connected with a new, younger, engaged consumer—putting us on a path to overtaking our competition within 4 months of launch.

Brand: Neuriva
Client: RB Health
Agency: McCann Health New York
Language: English

Connections Build Us

How do you get people to give cards in a world that’s leaving them behind? You connect this dying consumer behavior to a thriving one: wellness. Research shows that ultimately, it's relationships that keep us happy, healthy, and whole. The key to the $4T wellness trend is not within us, but between us. By demonstrating how cards build the relationships that make us well, American Greetings’ “Connections Build Us” platform repositioned card-giving as a strategy for wellness, driving consumer relevance, purchase intent, and incremental distribution worth $150M in annual revenue.

Brand: American Greetings
Client: American Greetings
Agency: MullenLowe U.S.
Language: English

Poo Romance - The Sequel

Metamucil has a long history in constipation relief. But in recent years messaging was repositioned to general health and wellness to appeal to a broader audience. Brand share started to decline. So we developed a campaign that combined both regularity and gut health. We had three objectives: increase sales by 15%; grow penetration by 10%; and grow Metamucil brand awareness and core brand equities by 10%. We achieved sales growth of 50%, penetration increased 21%, equities grew 54%, and the category expanded by 10%. Most importantly, it helped the nation talk about the need to stay regular to stay healthy.

Brand: Metamucil
Client: Procter & Gamble
Agency: McCann Health
Language: English

2020_us_2020_e-4775-360_hero_1 Peloton Get What You Give
2019_au_2019_045_hero_1 Blackmores How Blackmores enjoyed personal best results by getting Australians in the mood to move.
2019_au_2019_046_hero_1 Sukin Nothing but special

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