Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2021 GLOBAL GRAND CONTENDER
2020 GOLD
Be a Masshole, Not an Asshole
Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves. Redefining the term “Masshole” as the champion of civil liberties, our social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among an unlikely audience, helping uphold transgender rights during the 2018 midterm elections.
Brand:
Yes on 3 Coalition
Client:
MullenLowe U.S.
Agency:
MullenLowe U.S.
Language:
English
2020 SILVER
Think Inside the Box
The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process.
Brand:
Lockheed Martin
Client:
Lockheed Martin
Agency:
McCann New York
Language:
English
FINALISTS
Energy Upgrade California - Flex Alert
The Power Is Ours to Prevent Power Outages!
U.S. Army
Know Your Army
NHS England
We are the NHS: Live 1000 Lives
