Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000

Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

FILTER BY:

PROGRAM

Relay of Life: A Team of One

It’s a relay of life: A 16-years-old organ donor’s basketball dream to be fulfilled, not only by 7 organ recipients, but Chinese society at large.


Brand: Tencent Foundation
Client: Tencent
Agency: Tencent
Language: English

Be a Masshole, Not an Asshole

Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves.  Redefining the term “Masshole” as the champion of civil liberties, our social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among an unlikely audience, helping uphold transgender rights during the 2018 midterm elections.


Brand: Yes on 3 Coalition
Client: MullenLowe U.S.
Agency: MullenLowe U.S.
Language: English

Think Inside the Box

The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process. 


Brand: Lockheed Martin
Client: Lockheed Martin
Agency: McCann New York
Language: English

2023_uk_2023_e-828-593_hero_1 Department for Transport THINK! The Positive Power of Peer Pressure
2023_us_2023_e-8334-581_hero_1 Energy Upgrade California - Flex Alert The Power Is Ours to Prevent Power Outages!
2023_us_2023_e-8413-420_hero_1 U.S. Army Know Your Army
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years