Insurance
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
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2023 SILVER
AAA Insurance Rickrolls America
Category leaders outspend us 50 to 1. We had to be smarter, and media work harder to break through. We needed a Trojan Horse for trust and values messaging. Something so highly shareable it could cut through competitor clutter. On the 35th anniversary of the internet’s most beloved song and / meme phenomenon, we reinvigorated Rickrolling, to sharing our brand message. We recreated Rick's iconic music video and led with mysterious QR code message to Rickroll America in a campaign that encapsulated AAA's trust positioning: insurance ≠ InsurAAAnce from AAA.
Brand:
AAA Insurance
Client:
California State Automobile Association (CSAA)
Agency:
Deloitte Digital
Language:
English
2021 BRONZE
Not A Problem
The $3B home warranty category is highly fragmented and rife with confusion. Most homeowners don’t know what a warranty is, why it matters, or how it’s different from home insurance. And for those that do, fear-driven marketing drove suspicion and distrust rather than interest. To elevate the category in homeowners' minds and win new members, American Home Shield took a completely different approach to advertising in 2020. The 'Not A Problem!' campaign celebrated confident and empowered homeowners and repositioned AHS as an ally to keep their home running smoothly.
Brand:
American Home Shield
Client:
American Home Shield
Agency:
Fallon
Language:
English
2021 BRONZE
Dr. Rick
Our 2018 “Parentamorphosis” campaign targeted a new audience and launched Progressive’s first homeowners insurance product. Goals were successfully met, but the core insight still resonated. While it remains true that Progressive can’t protect you from turning into your parents when you buy your first home – Dr. Rick can. Our Dr. Rick campaign became Progressive’s most-watched content of all time, launched our target audience’s most-loved character, grew policies in force by double digit percentages and gave us the edge we needed to take on the competition.
Brand:
Progressive Insurance
Client:
Progressive Insurance
Agency:
Arnold Worldwide
Language:
English
FINALISTS
AAA (American Automobile Association)/ACG (Auto Club Group)
Expect Something More From AAA, The Auto Club Group
State Farm
(Re)Introducing Jake...from State Farm
New York Life
Celebrating A New Kind Of Hero: The Brave Of Heart
