Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2023 GOLD
Carryout Tips
Tipping your pizza delivery driver is a practice as old as pizza delivery itself, but in the midst of a historic labor shortage, there simply weren’t enough drivers to tip—or deliver pizzas. So we turned to a group who already had the skillset to deliver for Domino’s, our carryout customers, and tipped them $3 for doing what they already do well—delivering their own pizza to themselves. The simple act of rebranding a $3 coupon resulted in 2.2 billion earned media impressions and carryout same-store sales growth of 14.6%.
Brand:
Domino's
Client:
Domino's
Agency:
WorkInProgress
Language:
English
2023 SILVER
A Future Begins
To regain cultural leadership and remind customers of its roots in responsible farming, Chipotle created a short, emotionally-charged film that shines a light on the enormous challenges facing America’s family farms. More akin to a feature film than an ad, we launched with a first-ever format with NFL on TV and surrounded it with an integrated campaign illustrating how the future of real food begins with young farmers. The result was the most socially engaged-with and media-efficient content or advertising in Chipotle’s history, beating even a Super Bowl ad.
Brand:
Chipotle Mexican Grill
Client:
Chipotle Mexican Grill
Agency:
Observatory
Language:
English
2023 BRONZE
The Return of Mark Hamill: A Jedi Move
Limited time offer campaigns in the QSR category usually focus on product and rarely build brand. In our case, the Return of Mark Hamill heralded a new era for Jack in the Box while also driving significant sales of limited time products. By taking inspiration from the brand’s real deal legendary past, we brought back our most famous (and famously fired) employee to highlight the return of fan favorite foods. With a little help from the original Jedi Knight, our campaign moved product and took culture and consumers by storm.
Brand:
Jack in the Box
Client:
Jack in the Box
Agency:
TBWA CHIAT DAY LA
Language:
English
FINALISTS
KFC UK&I
KFC: Delivering growth in the face of 40m new competitors.
Subway
Equally Delicious Balls for All
Dunkin'
Dunkin’ “All the Fall Things” 2020
