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Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Trapped in the '90s

By consistently investing in Kevin for 6 years, and not being seduced by the desire for novelty and innovation, Aldi took on the established giants John Lewis and Coca Cola to become the UK’s most effective and favourite Christmas advertising.  Kevin was declared ‘The Nation’s Favourite Christmas Ad’ in 2020, and again in 2021, even surpassing the iconic ‘Coke Truck’. Most importantly Kevin helped to deliver a 6-year value share growth of 54%, £618m in incremental revenue and an overall ROMI of 241%.  Not bad for a humble vegetable.


Brand: Home furniture & Decoration
Client: IKEA
Agency: McCann Spain
Language: English

NEW IS FOR NOW. SMART IS FOREVER.

To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defence of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, $8.2M were raised to help Ukraine.


Brand: Flip Romania
Client: Flip Technologies SRL
Agency: Jam Session Agency
Language: English

I love you but

“Together let’s go big” is the story of a movement based on a collective that goes beyond McDonald’s to include suppliers, farmers, and businesses the brand has been working hand in hand with. The objective? Improve positive advocacy for McDonald’s by showcasing how a decision taken by the brand and implemented with its partners can have a massive positive impact on the planet, the economy, and our health. The results far surpassed our ambition: +25 pts in positive advocacy from clients exposed to the campaign compared to clients who weren’t.


Brand: IKEA
Client: IKEA Belgium
Agency: Ogilvy Social Lab
Language: English

2023_eu_2023_e-1094-101_hero_1 McDonald's McDonald's "Together let's go big"
2023_eu_2023_e-814-354_hero_1 Lacoste Unexpected Encounters
2023_uk_2023_e-906-822_hero_1 ASDA Grabbing Christmas by the baubles. How ASDA gave the nation the Christmas feels and won a share of their heart.
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