Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 



A Business Transformation For the Makers

Michaels, America’s largest arts and crafts brand, was facing lagging sales amidst stiff competition from all angles. To succeed, they had to be more than a supply business and deliver something that big box retailers couldn’t offer. Grounded in the insight that supplies don’t make magic, Makers do, Michaels completely reoriented their business around championing Makers. “Made by You,” a new brand platform celebrated Makers by existing through their work. Made by You was the lens to completely transform Michaels, driving omnichannel transformation and double-digit sales increases.

Brand: Michaels Stores
Client: Michaels Stores, Inc.
Agency: R/GA Austin
Language: English

Walmart Drive-In

While people shop Walmart for ease today, an explosion of new online retailers presented a significant risk for Walmart’s future. Walmart Drive-In was a first-to-market nationwide movie experience on Walmart parking lots created to increase brand advocacy in families who shop Walmart for Everyday Low Prices. We achieved an unprecedented lift of 78 NPS points during the campaign, and 12.4B earned media impression in a 8-week period.

Brand: Walmart
Client: Walmart
Agency: Momentum Worldwide
Language: English

Rephrasing "Parenthood"

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai
Language: English

2023_us_2023_e-7806-281_hero_1 Mattress Firm Hablemos de tu descanso
2022_uk_2022_e-730-342_hero_1 Very A Very different Christmas
2021_uk_2021_e-642-722_hero_1 Aldi How Aldi and The Great British Bake Off changed perceptions of a value supermarket

Filter by:
+ Add More Filters

To browse winners in this category from previous years