Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
The Black Elevation Map
In early 2022, as travel finally started to open back up, niche travel brand Black & Abroad was eager to re-ignite the conversation about Black travel and yearned for a follow-up to their globally recognized “Go Back to Africa” campaign with something equally as provocative. Enter The Black Elevation Map: an immersive digital experience that takes 330,000,000+ points of cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the US.
Brand: Black & Abroad
Client: Black & Abroad
Agency: Performance Art
Welcome to the Icelandverse
In 2022, travel was poised for a comeback. Up against big-budgeted competitors, tourism-dependent Iceland needed a low-cost, high-impact campaign to raise awareness heading into the new year. So when Mark Zuckerberg launched the Metaverse, Iceland introduced the “Icelandverse,” a parody film highlighting actual reality in Iceland. The video quickly racked up over 6 million views, doubled the engagement rate of Iceland’s previous record, and earned over 6 billion media impressions—leading Inspired by Iceland to declare the “Icelandverse” their most successful marketing campaign ever, just 10 days after the film’s launch.
Brand: Business Iceland
Client: Business Iceland.
Our Journey to Enrichment
Amid relentless challenges: digital transformation, evolving preferences, intense competition, and Covid - TUI fearlessly confronted the need for brand redefinition.
In Oct 21, breaking from industry norms we began our journey to shed the shackles of our package baggage and appeal to a broader audience by rallying around the unifying insight that no matter how you holiday, travel enriches lives. A belief brought to life through our ‘Live Happy’ campaign.
Client: TUI UK
Agency: Leo Burnett (United Kingdom)