Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
FILTER BY:
PROGRAM
2022 GLOBAL GRAND
Looks Like You Need to Let It Out
When the world went into lockdown, people went stir crazy. A conventional tourism campaign would only feed frustration. Iceland, tourism-dependent and mired in global recession, offered an outlet to the claustrophobic masses: an opportunity to release primal screams in Iceland's vast natural landscapes. This offer of catharsis triggered an explosion! Dramatic increases of searches on Expedia and Icelandair testify to the power and timeliness of this effort, which unleashed more than enough pent-up energy and desire for Iceland to surge to the #1 desired destination.
Brand:
Business Iceland
Client:
Business Iceland
Agency:
SS+K
Language:
English
2021 GOLD
Looks Like You Need to Let It Out
When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.
Brand:
Business Iceland
Client:
Business Iceland
Agency:
SS+K
Language:
English
2021 GLOBAL GRAND
Good Morning World
By 2018 International visitation to New Zealand had stalled. Stuck literally at the end of the earth, with our brand platform 100% Pure now 20 years old, our advertising widely emulated and a 0.3% category share of voice with which to effect change, we needed to do something bold. This is the story of how saying “Good Morning World” every day for a year helped restore NZ to growth. Across TNZ’s key markets our campaign grew brand affinity, destination consideration, international visitation and delivered an ROI of $9.16:1.
Brand:
Tourism New Zealand
Client:
Tourism New Zealand
Agency:
Special Group New Zealand
Language:
English
FINALISTS
Avanti West Coast
How a happy Tortoise got Avanti West Coast back on track
Business Iceland
Looks Like You Need to Let It Out
Four Seasons
Take Your Time
