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Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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The Black Elevation Map

In early 2022, as travel finally started to open back up, niche travel brand Black & Abroad was eager to re-ignite the conversation about Black travel and yearned for a follow-up to their globally recognized “Go Back to Africa” campaign with something equally as provocative. Enter The Black Elevation Map: an immersive digital experience that takes 330,000,000+ points of cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the US.


Brand: Black & Abroad
Client: Black & Abroad
Agency: Performance Art
Language: English

Welcome to the Icelandverse

In 2022, travel was poised for a comeback. Up against big-budgeted competitors, tourism-dependent Iceland needed a low-cost, high-impact campaign to raise awareness heading into the new year. So when Mark Zuckerberg launched the Metaverse, Iceland introduced the “Icelandverse,” a parody film highlighting actual reality in Iceland. The video quickly racked up over 6 million views, doubled the engagement rate of Iceland’s previous record, and earned over 6 billion media impressions—leading Inspired by Iceland to declare the “Icelandverse” their most successful marketing campaign ever, just 10 days after the film’s launch.


Brand: Business Iceland
Client: Business Iceland.
Agency: SS+K
Language: English

Our Journey to Enrichment

Amid relentless challenges: digital transformation, evolving preferences, intense competition, and Covid - TUI fearlessly confronted the need for brand redefinition.
In Oct 21, breaking from industry norms we began our journey to shed the shackles of our package baggage and appeal to a broader audience by rallying around the unifying insight that no matter how you holiday, travel enriches lives. A belief brought to life through our ‘Live Happy’ campaign.


Brand: TUI
Client: TUI UK
Agency: Leo Burnett (United Kingdom)
Language: English

2023_uk_2023_e-864-101_hero_1 Tourism Ireland Great Britain Tourism Ireland GB: A Lesson from the Derry Girls
2023_us_2023_e-7981-014_hero_1 Best Western Hotels & Resorts Best Western Leads Return to Travel
2022_uk_2022_e-760-610_hero_1 Avanti West Coast How a happy Tortoise got Avanti West Coast back on track
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