Positive Change - Social Good: Brands
Recognizing brands that are making the world a better place by using the power of their communications platforms for "good." This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (he
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2023 BRONZE
Buskermercials
Due to the pandemic, 350+ buskers were banned from performing on the streets of Singapore as part of COVID-19 safety measures. This left our buskers, who already do not earn much, with no income from busking for over a year. Our buskers are an integral part of Singapore’s art scene, contributing to the vibrancy of Singapore’s art and culture. As a national media network and champion of local creativity, Mediacorp wanted to make a positive change in the lives of our street performers and help them earn a sustainable income.
Brand:
Mediacorp
Client:
Mediacorp
Agency:
BLKJ HAVAS
Language:
2023 BRONZE
Your place is in the kitchen only when you want it to be.
The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%
Brand:
Tazz
Client:
HCL Online Advertising
Agency:
Jam Session Agency
Language:
English
FINALISTS
McDonald's
Eating Equally with Eatqual
MyHooman
Give Up on Humans
Ferrero
Kinder Unmask Fears
