Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2023 GOLD

Scotiabank First Day

There’s a lot of cookie cutter financial advice for newcomers, but the best advice comes from people who were once in their shoes. Scotiabank’s ‘First Day’ campaign asked Canadians, ‘What advice would you give yourself on your first day in Canada?’ Scotiabank used that real advice to create an emotional hero video and ads from digital to OOH that touched on the human side of the biggest move of your life. ‘First Day’ showed new Canadians that your bank is more than just a bank; it’s a support system.

Brand: Scotiabank
Client: Scotiabank
Agency: Rethink
Language: English

2023 GOLD

The Out-of-this-world Football Match

The first World Cup held in the Middle East was a priceless opportunity for Mastercard to celebrate its partnership with the game and grow purchase volume. But as a non-sponsor, standing out would be difficult. To overcome on-ground restrictions, we created the first out-of-this-world football match and the most successful campaign of any kind for Mastercard MEA. We set a new world record. Reached billions. And, more importantly, grew purchase volume. Proving the Middle East’s biggest spectacle wasn’t the World Cup, but Mastercard’s Zero G.

Brand: Mastercard
Client: Mastercard
Agency: FP7 McCann Dubai
Language: English

2023 SILVER

Maya: The Anthem of Financial Freedom

This is the story of how Maya rose to become the fastest-growing digital bank in the Philippines, by taking a significant step towards bridging the banking gap. The key to its success lies in its bold approach to digital banking, which no other bank in the country would dare to do. It transformed Gen Z interests (music, arts, gaming) and turned it all into a cohesive campaign. For the first time ever, a bank topped the music charts, breaking away from the conventional ways of advertising for a bank.

Brand: Maya Philippines
Client: Maya Philippines
Agency: Bates CHI&Partners Manila
Language:

FINALISTS

IPDC IPDC Child Marriage Prevention Loan

Alrajhi Bank The Oldest & the Freshest Bank

RAKBANK RAKBANK's 'Everyday Banking, Easy!' - A Digital Transformation Success Story