Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2023 BRONZE

Don't Say Money, Say ValU.

When inflation hit Egypt, ValU came to the rescue with its BNPL payments and dragged a swarm of imitators put its market leadership at risk. ValU had to pivot and created a whole new game beyond BNPL; reintroducing itself as the one-stop shop for all the target's financial needs. We became synonymous with salvation  with a powerful call to action “ Don’t say money, Say ValU” Through a captivating story and celebrities, we showed the many ways ValU can come to the rescue and revolutionized the game once again.

Brand: ValU
Client: ValU
Agency: FP7 McCann Cairo
Language: English

2023 BRONZE

#RetireInequality

TIAA believes in everyone's right to a dignified and secure retirement—a topic young Americans would rather not think about. We had to get them to listen, so we focused on what they do think about: equality. Specifically the staggering statistic that women retire with 30% less than men. As an underdog who's always fought for the underdogs, we launched #RetireInequality, giving TIAA a platform to share their mission and fight for what’s right.

Brand: TIAA
Client: TIAA
Agency: The Martin Agency
Language: English

2023 GLOBAL GRAND CONTENDER

Chat Account

Understanding that WhatsApp is an essential part of our daily lives, we broke the banking system by creating ChatAccount: the first service that operates 100% through that messaging app, without the need to install a new one, take up space on phones, or need Wi-Fi or mobile data. With the opening of over 300.000 accounts, "A chat away of everything" became the most successful customer acquisition campaign and allowed us to strengthen our positioning as an innovative, digital, and youthful bank.

Brand: Banco Itaú
Client: Banco Itaú Argentina
Agency: Grey Argentina
Language: English

FINALISTS

IPDC IPDC Child Marriage Prevention Loan

Alrajhi Bank The Oldest & the Freshest Bank

RAKBANK RAKBANK's 'Everyday Banking, Easy!' - A Digital Transformation Success Story