Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
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2021 GOLD
You Can’t Stop Sport
2020 should have sidelined Nike, but the You Can’t Stop Sport brand platform placed sport and Nike back into popular culture. Even during a year without sport, Nike dominated conversation, grew brand equity, increased profitability, & reached record stock highs.
Brand:
Nike
Client:
Nike Inc.
Agency:
Wieden+Kennedy Portland
Language:
English
2020 GOLD
Dream Crazy
The Nike “Dream Crazy” campaign showed how the brand’s deep belief in the potential of athletes and the power of sport can make an enormous impact on popular culture and in the process drive unprecedented brand relevance and business success. By showing how athletes could not only push themselves in sport, but also begin to change the culture around them, this campaign captivated today's youth generation – and American culture at large.
Brand:
Nike
Client:
Nike Inc.
Agency:
Wieden+Kennedy
Language:
English