Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.

2014 GOLD

The Replacer

Call of Dutys downloadable content (DLC) business is essential to its future. But for cash-strapped gamers, its the ultimate nice to have. Our job was to reframe DLC in their minds. To make the prospect of new DLC content every bit as exciting as a new game launch. So we created The Replacer. A man who takes on your less kickass obligations so you can get all the DLC time you want. Because blowing off your responsibilities to play DLC is even more fun when you get away with it.

Brand: Call of Duty
Client: Activision Publishing
Agency: 72andSunny
Language: English

2014 SILVER

ESPN Fantasy Football. It's Good To Be Commissioner.

ESPN Fantasy Football needed to differentiate their product offering, and saw an opportunity with Commissioners. This target is responsible for signing-up their entire league, but no one was speaking directly to them. Research also indicated that one Commissioner sign-up resulted in, on average, eight additional sign-ups. We seized this opportunity by developing the ESPN Fantasy Football Toolkit, an online experience that gave Commissioners tools to make their job fun and easy. It defined ESPN as the home for Fantasy Commissioners. Our strategy resulted in 19.8% YOY growth, far surpassing our objective, and more importantly, ESPN passed Yahoo! as the #1 Fantasy Football provider.

Brand: ESPN
Client: ESPN
Agency: Wieden+Kennedy
Language: English

2013 GRAND

Call of Duty: Modern Warfare 3, "The Vet and the n00b"

This isn't the story of an underdog. It's about Call of Duty: the titan of videogaming. With the launch of Modern Warfare 3, we set out to create the biggest entertainment launch of all time. For the third year in a row. With tapped outlets for growth, we ignited our disparate audiences with one insight; the fun isnt in winning, its in the progression. We invited the world to join in the thrill of becoming a badass. The game launch achieved cultural inevitability and went on to shatter entertainment records worldwide.

Brand: Call of Duty
Client: Activision Blizzard, Inc.
Agency: 72andSunny
Language: English

FINALISTS

Go RVing Bring Back Wildhood

ouigo Ouigo let"s go !

Olympique de Marseille Om à la folie