Saleh Lzeik, Managing Director, Nurum

一言で言えば…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

今日のマーケティング担当者が効果を高めるために取り入れるべき習慣は何ですか? 

Religiously read comments; they’re free focus groups with perfect action plans.  

マーケティングの効果に関するよくある誤解は何ですか? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 MENA エフィー賞 競争。