Saleh Lzeik, Managing Director, Nurum

In una frase…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Quale abitudine dovrebbero adottare i professionisti del marketing di oggi per aumentare l'efficacia? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Qual è un luogo comune diffuso sull'efficacia del marketing? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 Premi MENA Effie concorrenza.