Saleh Lzeik, Managing Director, Nurum

I én sætning…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Hvad er en vane nutidens marketingfolk bør anvende for at øge effektiviteten? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Hvad er en almindelig misforståelse om markedsføringseffektivitet? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 MENA Effie Awards konkurrence.