United Kingdom

The past year has, without a doubt, been a challenging and transformational time, testing us all as individuals, as a society and as an industry.  We’ve collectively faced many difficult decisions and overcome challenges, and there is much to recognise, celebrate and learn from those who have done so effectively.

The Effie Awards are a globally recognised symbol of outstanding achievement.  We are proud to honour all types of effective marketing and the people who make it.  

Timings
The first deadline will be 7th May and the second is 18th June, so you have more time than usual to prepare your entries. See the full 2021 calendar here.

2021 New Categories 
To better represent the marketing and business challenges that you’ve been overcoming, we’ve added a mix of new categories that expand our focus to business ideas, performance marketing and technology companies, and go more in depth on effective digital strategy. A full list of categories can be seen here. 

Access entry resources & enter here >

We know you have a story to tell and we want to help you tell it effectively. 

We’ll be running our next ‘How to Enter’ Workshop on 28th April to help you do just that.  In one hour, we’ll give you everything you need to craft your entry within an inch of its life. 

On 20th May, we’re organising Speed Mentoring Sessions, a chance to have a confidential conversation with an experienced Effie judge who can answer specific questions and give you impartial advice on your entry overall. 

Both of these are free. All you have to do is contact us to sign up.

We're pleased to share our latest analysis from Ipsos MORI, outlining key learnings from recent Effie Awards UK winners and finalists that could help drive growth for your brands and businesses.

From focusing on the challenge to going against the norm of category conventions to stand out in a sea of sameness, the Effie Report offers tangible learnings, trends and practical examples of best practices in marketing effectiveness.

Download the Effie Report >

Watch:  Eleanor Thornton-Firkin, Ipsos MORI's Head of Creative Excellence, presents the Effie Report preview, followed by a conversation on lessons in marketing effectiveness, moderated by Creative Brief’s Nicola Kemp, with Thornton-Firkin, PHD’s Mike Florence, Facebook’s Sammy King, Gain Theory’s Manjiry Tamhane and Tom Roach.  Watch it here >

We hope you got a chance to attend some of the sessions on Wednesday 23rd and Thursday 24th September and are now full of fresh ideas for driving growth on your brands in the here and now.  If, for whatever reason, your diary got in the way, all the content is now on the Effie Insights page, so you can catch up whenever you want.
 
Congratulations to the winners and finalists of the 2020 Effie UK Awards.  And many, many thanks to our speakers and panelists for making our event such a success.  We are equally thankful to our partners for helping us to make it happen.

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >